Mid-Market Territory Manager - West Coast

Posted 3 Hours Ago
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Austin, TX, USA
Hybrid
Junior
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
Drive new business and expansion within an assigned Mid-Market territory by using value-based selling. Build relationships with technical and procurement buyers, size and quote licensing, negotiate and close deals, manage renewals, enable onboarding and adoption, partner with channels and SDRs, run account-based campaigns, and accurately track activity and pipeline in Salesforce.
Summary Generated by Built In
Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.
  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.
  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.
  • Obsessed with quality.
  • Deliberate in our decisions.
  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.


The Impact You Will Have:
 
Use your problem solving abilities and customer focus to evangelize the AC/DC philosophy embraced by over 400,000 organizations. Utilize your proven sales skills to highlight product value, drive adoptions, and significantly expand our customer base.
 
Engage with developers, decision-makers, and procurement in diverse industries and company sizes. Seize this opportunity to directly influence the direction and processes of our Sales Team and organization as we grow. This is your chance to drive sales success and impact our upward trajectory!

What You Will Do Daily:

  • Employ value based selling to generate new leads and opportunities within an assigned set of Mid-Market accounts, representing the volume of prospects and customers that make up the high velocity sales motion at Sonar.
  • Build relationships with buyers and develop champions to land, and then expand our footprint across the organization by standardizing the use of Sonar.
  • Size and quote software licensing needs, negotiating and closing both new customers as well as upgrades to existing implementations.
  • Ensure continuous relationship management and successful renewal via proactive account management.
  • Conduct activities such as calls, emails, video/in person meetings and quarterly business reviews as needed.
  • Enable smooth customer onboarding and adoption throughout their entire journey with Sonar commercial products.
  • Work in both direct and indirect sales motions, partnering with channel managers and SDR’s to successfully multi-thread and maximize account penetration.
  • Support marketing efforts with account-based customer-focused marketing campaigns.
  • Proactively engage in building, growing and sharing sales team best practices.
  • Accurately capture and report all aspects of account and opportunity information in the CRM platform.
  • Utilize Salesforce to set daily activity and accurately forecast opportunity pipeline.

The Experience You Will Need:

  • Proven track record of success with 2+ years of experience in a B2B sales role with at least a year selling a technical software product.
  • Familiarity in supporting and selling to Mid-Market customers and managing and negotiating in a volume and velocity sales motion.
  • Proficiency in delivering value based messages, developing a business case and demonstrating ROI to engage and sell to different personas across the organization.
  • Ability to drive the sales process effectively through phone calls, emails, and virtual and onsite meetings.
  • Proven expertise in account planning and prospecting, using various channels and tools for prospecting, such as ZoomInfo, LinkedIn Navigator and 6sense. Focus on building and managing customer relationships, with a view to maximizing customer retention.
  • Experience using MEDDPICCC or other similar sales methodologies.
  • Salesforce.com lover - you know it and can’t imagine sales without it.
  • Customer centric focus - we want happy customers.
  • English spoken and written at a professional level.
  • Solid communication and listening skills: handling objections and taking feedback and coaching.
  • Team player interested in seeing the company goals achieved alongside the team and individual goals.
  • Self-driven and proactive attitude.

In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.


We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered. 

Skills Required

  • 2+ years in a B2B sales role with at least 1 year selling a technical software product
  • Experience selling to Mid-Market customers in a high-velocity volume sales motion
  • Proficiency delivering value-based messages, building business cases, and demonstrating ROI
  • Ability to drive sales via phone, email, virtual and onsite meetings
  • Experience with account planning and prospecting using tools like ZoomInfo, LinkedIn Navigator, and 6sense
  • Experience using MEDDPICCC or similar sales methodologies
  • Strong experience using Salesforce.com (CRM) for activity tracking and forecasting
  • Professional level spoken and written English
  • Strong communication, listening skills, ability to handle objections and accept coaching
  • Customer-centric focus with emphasis on retention and account management
  • Team player mindset and self-driven, proactive attitude
  • Must be genuinely based in the role's posted location (in-office anchor days Mon/Tue/Thu); relocation support available for the right candidate

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is employer-paid at 90% for employees (60% for dependents) with company-paid life and disability insurance, telemedicine, EAP, and HSA/FSA options. This breadth and employer cost share are presented as strong for the U.S. tech market.
  • Leave & Time Off Breadth Time off includes 25 PTO days in the U.S., with additional days tied to seniority or circumstances. This allowance is described as generous for the U.S. market.
  • Parental & Family Support Parental leave in the U.S. offers up to 12 weeks paid for primary caregivers and 1 week for secondary caregivers, plus a return-to-work program and an onsite mother’s room. These provisions extend support for families beyond core medical coverage.

Sonar Insights

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The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

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Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

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