Marketing Technology Manager

Posted 6 Hours Ago
Easy Apply
Be an Early Applicant
Austin, TX, USA
Hybrid
Mid level
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
Own and operate Sonar's marketing technology stack: define requirements, manage vendors and integrations (CRM/analytics), drive adoption through training, measure ROI and utilization, recommend tool improvements, partner on AI/automation, and manage budgets and renewals.
Summary Generated by Built In

Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code review and verification, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.

  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.

  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.

  • Obsessed with quality.

  • Deliberate in our decisions.

  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.

Position description

Sonar’s marketing technology stack is a strategic asset — and this role owns it. As Marketing Tooling & AI Operations Manager, you are the business owner for our full suite of marketing platforms, including Google Analytics, Semrush, Profound, Qualified, and others. You define what we need from our tools, ensure they are configured and integrated correctly, and drive the adoption that turns investment into impact.

This is a role for someone equally comfortable in a business requirements conversation and inside a tool’s admin console. You will work closely with marketing leaders, demand generation, content, web, and RevOps teams to keep our stack aligned to Sonar’s go-to-market motion — and ensure the people using it get real value from it every day.

What you will do

    • Own the marketing technology stack: Serve as the business owner for Sonar’s full marketing tool suite — including GA, Semrush, Profound, Qualified, and others — managing vendor relationships, contract renewals, and platform health.

    • Define and govern tooling requirements: Translate marketing team needs into clear business requirements for tool configuration, integrations, and new capabilities — partnering with IT and RevOps to ensure proper implementation.

    • Drive platform adoption: Design onboarding workflows, enablement materials, and internal training programs that get marketing teams using tools effectively and consistently.

    • Capture and communicate value: Track and report on tool utilization, ROI, and impact across the stack — delivering regular updates to marketing leadership on what’s working, what’s underutilized, and where to invest next.

    • Evaluate and evolve the stack: Continuously assess the marketing technology landscape, identify gaps and redundancies, and make recommendations on new tools, replacements, or consolidations that improve efficiency and outcomes.

    • Manage tool integrations: Ensure data flows correctly between marketing platforms, CRM, and analytics systems — working with technical stakeholders to maintain clean, reliable data across the stack.

    • Partner on AI and automation: Work closely with the Marketing AI Engineer to identify automation opportunities, provide business context for workflow design, and champion adoption of AI-powered capabilities across the marketing team.

    • Manage budgets and vendors: Own the marketing technology budget, manage vendor contracts and renewals, and negotiate to maximize value for the business.

Experience and qualifications

    The ideal candidate will:

    • Have 4+ years of experience in marketing operations, marketing technology, or revenue operations — preferably within B2B SaaS or enterprise technology.

    • Bring hands-on experience managing marketing tool stacks, including analytics platforms (GA), SEO tools (Semrush), AI-powered intent tools (Profound), and conversational marketing platforms (Qualified) or equivalents.

    • Have a strong understanding of how marketing tools integrate with CRM systems (Salesforce) and marketing automation platforms.

    • Be skilled at translating business requirements into technical configurations and working with engineering or IT teams to implement them.

    • Have experience designing workflows and creating training materials that drive adoption across non-technical teams.

    • Be data-driven — comfortable building dashboards, analyzing tool utilization data, and presenting ROI findings to marketing leadership.

    • Be highly organized and capable of managing multiple tools, vendors, and stakeholders simultaneously.

    • Have strong communication skills and the ability to work cross-functionally across marketing, IT, RevOps, and finance.

    • Hold a Bachelor’s degree in Marketing, Business, Information Systems, or a related field.

In-office culture

We’re intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having.

Candidates need to be genuinely based in the location the role is posted — if that’s not where you are today, we’re happy to support relocation for the right person.

We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected].

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.

Applications that are submitted through agencies or third party recruiters will not be considered.

Skills Required

  • 4+ years experience in marketing operations, marketing technology, or revenue operations
  • Hands-on experience managing marketing tool stacks including Google Analytics, Semrush, Profound, and Qualified (or equivalents)
  • Strong understanding of integrations between marketing tools, CRM systems (Salesforce), and marketing automation platforms
  • Ability to translate business requirements into technical configurations and collaborate with engineering/IT for implementation
  • Experience designing workflows and creating enablement/training materials to drive adoption
  • Data-driven: build dashboards, analyze tool utilization, and present ROI findings
  • Highly organized with ability to manage multiple tools, vendors, and stakeholders
  • Strong cross-functional communication skills (marketing, IT, RevOps, finance)
  • Bachelor's degree in Marketing, Business, Information Systems, or related field

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is employer-paid at 90% for employees (60% for dependents) with company-paid life and disability insurance, telemedicine, EAP, and HSA/FSA options. This breadth and employer cost share are presented as strong for the U.S. tech market.
  • Leave & Time Off Breadth Time off includes 25 PTO days in the U.S., with additional days tied to seniority or circumstances. This allowance is described as generous for the U.S. market.
  • Parental & Family Support Parental leave in the U.S. offers up to 12 weeks paid for primary caregivers and 1 week for secondary caregivers, plus a return-to-work program and an onsite mother’s room. These provisions extend support for families beyond core medical coverage.

Sonar Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

Similar Jobs

Sonar Logo Sonar

Head of Technical Account Management - AMER

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Austin, TX, USA
800 Employees

Sonar Logo Sonar

Program Manager

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Austin, TX, USA
800 Employees

Sonar Logo Sonar

Developer Writer

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Austin, TX, USA
800 Employees

Sonar Logo Sonar

Enterprise Territory Manager - Southeast

Artificial Intelligence • Cloud • Security • Software
Easy Apply
Hybrid
Austin, TX, USA
800 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account