Marketing & Communication Specialist

Reposted One Month Ago
Be an Early Applicant
2 Locations
In-Office
Junior
Automotive • eCommerce • Transportation • Energy • Agriculture • Industrial
The Role
Support demand-generation through development, implementation, measurement, and optimization of multi-channel marketing campaigns. Compile performance metrics, generate market insights, coordinate cross-functional execution, produce visual content (video, photo, digital assets), and plan/attend events and trade shows to increase buyer engagement and conversion.
Summary Generated by Built In

You're the person behind the camera and behind the plan. You'll shoot and edit the video and photo content that shows up on TikTok, Instagram, LinkedIn and Facebook, and you'll help decide what we make and why, building the creative content plan that feeds both organic social and paid campaigns. If you get genuinely excited about a good edit, a strong hook, or nailing a shot on location, this is built around that.

You'll work closely with sales, product and leadership to know what stories are worth telling, then own turning that into content people actually stop scrolling for, and track how it performs so the next plan is sharper than the last.

Responsibilities
  • Drive the creative content plan. Plan out what we're shooting and posting across TikTok, Instagram, LinkedIn and Facebook, organic and paid, matched to what actually works on each platform. 
  • Shoot it. Get out on location with a camera: equipment yards, auctions, events, and capture video and photography that's built for social from the start.
  • Edit it. You're comfortable in Adobe Premiere Pro (Photoshop and the rest of the Adobe suite is a bonus) and you actually enjoy the edit, pacing, sound, captions, cutting for retention on short-form.
  • Fuel paid campaigns. Produce and adapt creative for paid social, keeping an eye on what's converting and refreshing what isn't.
  • Write emails that get opened. Put together email content and campaigns that pull people back to what we're offering, not just a link dump, but content worth clicking into. 
  • Own the numbers. Track content and campaign performance, find where demand is dropping off, and drive the fixes, not just report the problem.
  • Bridge sales and marketing. Be the translator between what buyers need (equipment, specs, industry context) and the content and campaigns we produce.
  • Be part of the room. Plan and support events, conferences and trade shows, including showing up in person, camera in hand.
Qualifications
  • 1–2 years' marketing experience, with a real portfolio of video and photo content you've shot and edited
  • Hands-on skill with a camera and confidence in Adobe Premiere Pro, you like editing
  • A feel for how TikTok, Instagram, LinkedIn and Facebook each work differently, for both organic and paid content
  • You can run several things at once without dropping the ball, and you sweat the details
  • Strong written, verbal and visual communication
  • You work well under deadline pressure and don't wait to be told what's next
  • You can read a report and tell someone what it actually means for the next piece of content
  • Experience with Salesforce CRM is highly regarded

Skills Required

  • 1-2 years marketing experience
  • Superior organization skills and attention to detail; ability to proactively manage multiple projects
  • Excellent communication skills (verbal, written, visual)
  • Strong knowledge of traditional and digital media; experience with industry verticals
  • Ability to thrive under deadline pressure in a dynamic team environment
  • Excellent interpersonal and leadership skills with proven ability to build productive business relationships
  • Strong reporting capabilities to track campaign and business performance
  • Produce compelling visual content including videography, photography, and digital assets optimized for digital and social channels
  • Plan, coordinate, and support delivery of events, conferences, and trade shows; attendance as required

RB Global Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RB Global and has not been reviewed or approved by RB Global.

  • Retirement Support — Retirement plans with employer matching are highlighted in multiple postings, supporting long‑term savings for U.S. employees. Plan details are positioned as a core component of the total package and are frequently called out alongside other key benefits.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan is emphasized, including accessible design features such as cashless participation and look‑back/discount mechanics. Participation is portrayed as broad and a meaningful part of total rewards across regions.
  • Leave & Time Off Breadth — Paid time off and company holidays are consistently described as part of the standard offering. Time away benefits are frequently praised as a strength that enhances overall compensation value.

RB Global Insights

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The Company
HQ: Westchester, IL
445 Employees
Year Founded: 1958

What We Do

RB Global, Inc. (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace and trusted provider of value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, RB Global serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. For more information about RB Global, visit rbglobal.com.

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