Marketing Specialist

Our Business Development & Marketing department has an excellent opportunity for a Marketing Specialist supporting the Atlanta office and Healthcare Industry Team. This is an exempt position that reports to the Senior Business Development & Marketing Manager. This position will be a point of contact for business development, marketing and event activity related to the Atlanta office, the Healthcare industry team and an integral part of the BD & Marketing department as a whole. Must be comfortable multi-tasking, managing tight deadlines without compromising work quality and working in a fast-paced environment for clients who have a wide variety of personalities and work styles. A highly skilled communicator with strong interpersonal skills and attention to detail are required. This role requires individualized client service for attorneys and must be proactive by bringing and implementing ideas that can yield a strategic impact.

Responsibilities:

• Support the relevant office, industry and practice teams’ marketing efforts as outlined, including participating in relevant monthly team meetings and working with Team Leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
• Maintain a strong knowledge of the legal market and the capabilities of the Firm locally and nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
• Stay abreast of relevant client news and business/industry trends to suggest opportunities and approaches for client expansion or brand building, including newsletters, various events, and other engagements.
• Manage relevant RFP/proposal responses and pitch meeting preparations including the creation of customized materials and sharing of best practices in the BD & Marketing department’s knowledgebase.
• Plan and execute office and group client events such as webinars, conferences, speaking engagements, sponsorships, and internal events.
• Work closely with the Public Relations team to identify and leverage media opportunities, maintain accurate and effective web content, publish effective and timely client alerts and support Firm blogs.
• Prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established goals and objectives.
• Manage the production of marketing collateral, brochures, practice profiles, meeting placemats, announcements, invitations, etc.
• Maintain the Experience Database for significant matters.
• Support the integration of lateral attorneys.
• Assist the Atlanta office Managing Partner and various firm leaders with development projects and initiatives.
• Work closely with the BD & Marketing department, attorneys and team leaders of assigned practice and industry teams.
• Be able to build consensus and cohesion among attorneys with varied backgrounds and subject matter expertise.
• Assist with firmwide event initiatives that correlate to our Atlanta attorneys and other personnel.

Requirements:

• Bachelor's degree in Marketing, Business, or related field with a minimum of four (4) years of experience in marketing.
• Strong analytical and communication skills both oral and written. Ability to speak effectively and respond to common inquiries from all levels of professional and support staff, clients, or members of the business community.
• Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff, and to exhibit a high degree of responsiveness, diplomacy, and professionalism in these interactions.
• Demonstrated success strengthening corporate reputations and client relationships.
• Proven ability to manage major projects, coordinating the use of department resources and involving senior management.
• Detail oriented with a focus on providing a strong, error-free work product.
• Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint. Proven aptitude to learn new software applications.
• Experience with Foundation, Vuture, and DealCloud a plus.

Additional Details:

BakerHostetler offers a comprehensive and competitive benefit program. Specific information is provided during the interview process.

• Competitive Salaries
• Performance Bonus Program
• Generous Time Off
• Generous Retirement Program including 401(k) Plan
• Group Health, Dental and Vision Insurance
• BHealthy Wellness Program
• Life Insurance
• Voluntary Accident Insurance – Self and Family
• Short and Long-Term Disability
• Pre-Tax Benefit Programs

Applications will be accepted on an ongoing basis until the position is filled.

About the Firm

BakerHostetler is recognized as one of the leading law firms in the country. With over 1,000 attorneys across 18 offices coast to coast, BakerHostetler is a great place to work for those who seek professional and personal growth in a collaborative environment. We deliver the highest quality counsel to our clients, who include many of the nation’s largest and most well-known companies. BakerHostetler’s values have remained unchanged since our founding more than 100 years ago: dedication to the law, commitment to the highest standard of client service, continuous development of our people and active participation in the communities in which we work and live.

Please visit www.bakerlaw.com for more information about our Firm.

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