Sr. Product Marketing Specialist

Sr. Product Marketing Specialist – Privileged Access

We are looking for a Sr. Product Marketing Specialist to support the go-to-market (GTM) strategy, messaging, and execution for our privilege offerings. In this role, you will define how SailPoint communicates the value of its identity security solutions to customers and the broader market.

As part of the product marketing team, you will drive thought leadership initiatives, messaging frameworks, and GTM strategies that position SailPoint as a leader in identity security. You will collaborate closely with product management, sales, marketing, and leadership to craft compelling narratives, develop high-impact content, and execute GTM programs that elevate SailPoint’s adaptive identity security story in the market. To be successful in this role, you should have experience and a proven track record driving enterprise SaaS, privileged access, identity and access management, and/or identity security product marketing initiatives, along with strong storytelling, communication, and cross-functional collaboration skills.

Key Responsibilities:

• Drive Messaging & Positioning: Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems.
• Develop GTM Strategies: Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally.
• Content Creation: Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement.
• Thought Leadership: Help establish SailPoint as a trusted authority in identity security through customer-focused storytelling, market education, and differentiated narratives.
• Market & Competitive Intelligence: Analyze market trends, customer pain points, and competitor positioning to inform differentiated messaging and GTM strategies.
• Sales & Partner Enablement: Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance.
• Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize business outcomes.

Qualifications:

• 2+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within privileged access, identity and access management, identity security, cybersecurity, or enterprise SaaS.
• Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact.
• Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
• Proven ability to create content that engages buyers and supports pipeline acceleration.
• Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
• Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow.

Education:

BA/BS required

Travel:

This position may involve approximately 10–20% travel.

Plan for Success:

First 30 Days: Connect & Understand

The primary focus for the first month is to absorb information and build relationships.

• Connect with People: Meet with key stakeholders you will be working closely with, including the product management team and the rest of the marketing team.
• Understand the Landscape: Get up to speed on all in-flight projects to understand current priorities and workflows.
• Gain a deep understanding of the privileged access products you will own.
• Learn the Business: Familiarize yourself with SailPoint's customers, the benefits the products provide, and the problems they solve.

First 60 Days: Commit & Contribute

By the end of the second month, the focus shifts from learning to active participation.

• Define Your Role: Clarify your specific role and responsibilities within ongoing projects.
• Start Delivering: Begin committing to and contributing to deliverables. This could include building content and assets, especially if joining during a product launch cycle.
• Show Initiative: Start making tangible contributions to the team and its goals.

First 90 Days: Drive Progress & Own

After three months, the expectation is to be a fully integrated and contributing member of the team.

• Demonstrate Progress: Show measurable progress on commitments and assigned projects.
• Product Knowledge: Be evaluated on your depth of knowledge regarding the product and the market.
• Take Ownership: Act as the "quarterback" for your product, taking charge and feeling a sense of ownership over its marketing success.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):

Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)

4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children

5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account

6. Financial security: 401(k) Savings and Investment Plan with company matching

7. Time off benefits: Flexible vacation policy

8. Holidays: 8 paid holidays annually

9. Sick leave

10. Parental support: Paid parental leave

11. Employee Assistance Program (EAP) and Care Counselors

12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options

13. Health Savings Account (HSA) with employer contribution

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact [email protected] or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.  NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.