SGS

Marketing Specialist (w/ experience in Salesforce, lead generation)

Posted 2 Days Ago

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Muntinlupa, Southern Manila District, National Capital Region, PHL

In-Office

Mid level

Information Technology • Professional Services • Security • Consulting

The Role

Support German Cosmetics, Dermatology & Personal Care marketing by executing campaigns, generating and nurturing leads, maintaining Salesforce CRM and reporting, coordinating events/webinars, producing content and market intelligence, and supporting sales pipeline and marketing operations.

Summary Generated by Built In

Company Description

SGS is the world's leading inspection, verification, testing and certification company. We are recognized as the global benchmark for quality and integrity. With more than 89,000 employees, we operate a network of more than 2,600 offices and laboratories around the world.

Job Description

Primary Responsibilities

The Marketing Specialist supports the German Cosmetics, Dermatology & Personal Care business by executing marketing activities, generating leads, supporting sales processes and activities, maintaining CRM systems, and providing market intelligence to drive business growth. The role works closely with commercial, scientific, and operational teams across regions.

Specific Responsibilities

At all times, complies with SGS Code of Integrity and Professional Conduct.

Marketing & Digital Communications

Support the execution of marketing campaigns across multiple channels.
Create, update, and publish content for websites, newsletters, and social media.
Develop marketing materials, presentations, brochures, and customer-facing content in line with SGS brand guidelines.
Coordinate webinars, customer events, and trade show activities incl. budget control

Salesforce & Commercial Support

Maintain and improve data quality within Salesforce.
Support campaign management and lead tracking in Salesforce.
Generate reports and dashboards to support business decision-making.
Collaborate with Sales teams to ensure timely lead assignment and follow-up.
Support opportunity tracking and sales pipeline reporting.
Train team members as a salesforce superuser

Lead Generation

Develop and implement lead generation activities to support business growth.
Identify new opportunities through digital marketing campaigns, events, webinars, and market outreach.
Monitor lead conversion performance and recommend improvement measures.
Support nurturing campaigns to increase customer engagement and sales effectiveness.

Market Intelligence & Competitor Analysis

Conduct ongoing market research and industry monitoring.
Analyze market trends, customer needs, and emerging opportunities.
Monitor competitor activities, service offerings, pricing strategies, and market positioning.
Prepare market intelligence reports and management summaries to support strategic decision-making.

Marketing Operations

Maintain marketing databases and contact lists.
Track campaign performance and marketing KPIs.
Support budget tracking and administrative marketing processes.

Coordinate external vendors and marketing agencies as requiredEnsure full knowledge of, and adherence to, SGS procedures, guidelines, and quality standards.
Ensures work area in GBS is kept clean and presentable at all times.
Remains familiar with SGS quality assurance procedures.
Complies to all SGS QHSE and HR policies and procedures

Qualifications

Profile

Education

Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, or a related field.

Experience

3–5 years of experience in Marketing, Marketing Operations, Business Development Support, or Commercial Excellence.
Experience working with Salesforce CRM.
Experience in B2B marketing is preferred.
Experience in cosmetics & personal care, dermatology, life sciences, healthcare, CRO, laboratory, or technical services industries is an advantage.

Very good English skills (C1 level)

Additional Information

Required Skills

Strong analytical and organizational skills.
Proficiency in Salesforce, PowerPoint, Excel, and digital marketing tools.
Create compelling visual content and marketing materials, translating complex scientific topics into clear and engaging graphics and content
Ability to analyze data and translate insights into actions.
Excellent written and verbal communication skills in English.
Ability to work effectively in an international and virtual environment.
Proactive and results-oriented
Strong attention to detail
Customer-focused mindset
Team player with excellent communication skills
Ability to work independently and manage multiple priorities
Continuous improvement and growth mindset

Skills Required

Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences or related field.
3-5 years' experience in Marketing, Marketing Operations, Business Development Support, or Commercial Excellence.
Experience working with Salesforce CRM.
Proficiency in Salesforce, Microsoft PowerPoint, and Microsoft Excel.
Proficiency with digital marketing tools and social media platforms.
Very good English skills (C1 level).
Experience in B2B marketing.
Experience in cosmetics & personal care, dermatology, life sciences, healthcare, CRO, laboratory, or technical services industries.
Strong analytical and organizational skills; ability to analyze data and translate insights into actions.
Ability to create compelling visual content and translate complex scientific topics into clear, engaging materials.
Excellent written and verbal communication skills; customer-focused mindset; team player.
Ability to work effectively in an international and virtual environment, work independently, and manage multiple priorities.
Experience training team members as a Salesforce superuser and supporting CRM data quality and campaign management.

SGS Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SGS and has not been reviewed or approved by SGS.

Healthcare Strength — Core medical, dental, and vision coverage is part of the U.S. package and is generally viewed as adequate even if not standout. Company information also underscores healthcare coverage as a standard element of the offering.
Retirement Support — A 401(k) is commonly included in the U.S., and group disclosures reference post‑employment benefit plans in select regions. These components provide a baseline of retirement security beyond core pay.
Strong & Reliable Incentives — Annual incentive/bonus structures are part of the compensation mix and cited positively in some regions and roles. Punctual pay is also highlighted as a plus.