Job Description
Just imagine shaping how millions of fans experience some of the LEGO® Group’s most exciting vehicle, motorsport and entertainment partnerships. Then make it real.
About the role
As our Marketing Manager, you'll drive the development and execution of integrated campaigns across the Vehicles & Motorsports portfolio. From Formula 1 and motorsports to street cars and entertainment partnerships, you'll help shape go-to-market plans, identify opportunities to grow audience reach and commercial impact, and bring fan experiences to life through close collaboration with partners and cross-functional teams. This is a 12-month contract and an opportunity to work at the intersection of marketing, culture, partnerships and play. You'll help deliver key programmes for 2027, using insights and learning to build even stronger campaigns across the portfolio.
Required Qualifications
- Delivered integrated marketing campaigns with measurable commercial or brand outcomes
- Led marketing communications planning across multiple channels and audiences
- Built campaign strategies informed by audience, commercial and performance insights
- Managed complex stakeholder relationships across multiple teams and external partners
- Evaluated campaign effectiveness using reach, engagement and business performance metrics
- Turned campaign learnings into recommendations that influenced future plans and investment decisions
Preferred Qualifications
- Managed campaign budgets and forecasting activities
- Delivered digital marketing initiatives with measurable audience or engagement growth
What you'll build
- Lead the development and execution of integrated campaigns across the Vehicles & Motorsports portfolio
- Shape and deliver go-to-market plans for key partnerships, product launches and fan experiences
- Identify opportunities to grow audience reach, engagement and commercial performance
- Create earned and shared activation opportunities with internal and external partners
- Translate campaign performance into recommendations that strengthen future programmes
- Apply learnings from previous activations to help build stronger plans for 2027
If you've worked in a role where you delivered integrated campaigns with clear business results, you'll feel at home here. If you've successfully navigated a complex stakeholder landscape and can clearly articulate what worked, what didn't and what should happen next, you'll be well positioned to succeed. What matters most is your ability to combine strong marketing execution with commercial thinking and turn insight into action.
Life on the team
You'll join the Vehicles & Motorsports Passion Team within PG Marketing. From Formula 1 and motorsports to street cars and entertainment partnerships, we're responsible for creating meaningful connections between fans, brands and play. We're a team with a visionary outlook, a strong can-do attitude and genuine care for one another. Our work is varied and evolves alongside the industries and partnerships we support. Creativity, adaptability, storytelling and problem-solving help us navigate that environment together. Physical presence is preferred because many of our strongest ideas emerge through close collaboration.
What success looks like
Success means staying focused on a clear ambition while navigating an ever-changing external landscape. You'll help unite a broad network of colleagues and partners around shared goals and contribute to some of the team's most important priorities over the next 12 to 18 months. Working closely with marketers, designers, project managers and analytics specialists across the wider Vehicles & Motorsports organisation, you'll help turn ambitious plans into memorable experiences for fans around the world.
• Work independently with advanced knowledge, tasks are assigned with limited or no explanation
• Handle conflicts in negotiation with some guidance
• May manage ad-hoc projects or processes with support from senior colleagues
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience delivering integrated marketing campaigns with measurable commercial or brand outcomes
- Experience leading marketing communications planning across multiple channels and audiences
- Experience building campaign strategies informed by audience, commercial, and performance insights
- Experience managing complex stakeholder relationships across multiple teams and external partners
- Experience evaluating campaign effectiveness using reach, engagement, and business performance metrics
- Experience turning campaign learnings into recommendations that influence future plans and investment decisions
- Experience managing campaign budgets and forecasting activities
- Experience delivering digital marketing initiatives with measurable audience or engagement growth
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
