We are searching for a Marketing Lead to support our Private Equity (PE). You will be the connective tissue between marketing, the sales team, and our community of consultants, creating the "gravity" that draws in leaders in these critical industries. Catalant is the secret weapon to create value for leading Private Equity firms.
The ideal candidate has at least ten years of experience in B2B professional services marketing and a significant working knowledge of the Private Equity industry. If you’re coming from a big firm, that’s great – you’re in good company – as long as you have the patience, agility, and entrepreneurial spirit required to help scale a growing organization.
While this role will have a PE focus, it’s a member of a small team – assistance with other verticals such as Financial Services will be required.
What you'll do
Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical, identifying opportunities for engagement on key accounts and key market trends
Drive / conduct market research on key trends in the Private Equity industry
Lead multi-channel, integrated marketing campaigns
Monitor news and competitor thought leadership offerings
Track performance at the campaign level
Build and maintain working relationships with consultants
Help establish a PE center of excellence in conjunction with the Practice Community
Working closely with the Practice Community, Client Community, and external resources, lead collateral creation and curation efforts.
Working with our consultants and our content team, plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement
Mine account planning intelligence, lead client and consultant surveys to fuel insights
Build and maintain a list of PE publications for content and promotional purposes
Broker case study creation for the website and sales materials
Develop video content positioning consultants as experts
Develop and manage our PE microsite
Identify and drive promotion opportunities for our insights
Develop PE-focused campaigns
Drive internal engagement to support PE and FS marketing activities, particularly with social media and content sharing
In conjunction with the Events team, plan and scale Catalant-hosted events for Private Equity
Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects, evaluating them against business objectives and impact
Lead strategy and coordination of webinars, virtual programs, and partner initiatives
Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up
Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement
Segment Strategy & GTM:
Thought Leadership, Content and Promotion
Events and Customer Experience Programs
And of course, we expect your participation and entrepreneurialism to help make the Brand, Marketing, and Communications team an efficient, high-performing team.
What you'll bring
- Bachelor’s degree in Marketing or related, MBA a plus
10+ years of marketing experience
Experience in or targeting the PE industry
Professional services experience preferred
Ability to AI prompt effectively and to spot or challenge hallucinations
Broad marketing experience across digital assets, social, demand generation, thought leadership, content marketing strategy, event and sponsorship activation and cross-channel program management
Strong business acumen and executive presence
Familiarity with marketing automation systems
Solid written communication skills
What the Team is Saying
Catalant Technologies Compensation & Benefits Highlights
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Leave & Time Off Breadth — Unlimited PTO is paired with flexible time off practices and quarterly wellness days, supporting rest and recharge. Hybrid and flexible scheduling further expand practical time‑off flexibility.
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Healthcare Strength — Employer-sponsored medical, dental, and vision coverage is complemented by mental-health benefits and FSA/HSA options. This combination indicates a comprehensive core health offering.
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Parental & Family Support — Paid parental leave and a designated mother’s room signal meaningful family support. Family medical leave is also included to address caregiving needs.
Catalant Technologies Insights
What We Do
Catalant, the pioneer of Consulting 2.0, has helped the biggest and best companies use independent consultants for their most important work for over 10 years. More than 30% of the Fortune 500, top PE firms, and leading consultancies partner with Catalant to gain access to highly skilled, experienced business professionals who’ve solved their exact problems before. Over 100k talented independent consultants count themselves as Catalant Experts. We reinvented the traditional consulting model with our modern, digitally-enabled approach to solving complex business problems, giving leaders (even those outside of the C-suite) direct access through a technology platform to the expertise of senior operators, SMEs, and former consultants. With backing from some of the world's top venture capital firms, we continue to bolster our industry-leading platform by growing the team that will take Catalant to the next level.
Why Work With Us
With more companies shifting to having a flexible and agile workforce, the freelance economy is taking off, making Catalant more relevant than ever. As companies are leveraging our marketplace more, the work our employees do is incredibly impactful. We take our work seriously but have a lot of fun and laughter along the way.
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Catalant Technologies Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We have a flexible hybrid work model, where employees local to our Boston HQ come into our office on a flexible basis (typically once a week), and other employees are fully remote. Talk to our People team to learn more!
