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Team Overview
The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for driving business growth, strengthening brand positioning, and delivering integrated marketing strategies that support both commercial and consumer objectives. The team leads B2B Marketing, B2C Marketing, Brand Marketing, Internal Communications, and External Communications, working closely with Product and Commercial teams to accelerate strategic growth opportunities. This role reports to the country leadership team and partners extensively with regional and global Marketing stakeholders#LI-MR1 This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
- Lead and execute the overall Marketing strategy for Buró de Crédito, ensuring alignment with local business priorities and regional and global objectives.
- Develop and scale Account-Based Marketing (ABM) programs focused on strategic accounts to accelerate pipeline growth, revenue generation, and customer engagement.
- Partner closely with Commercial and Product teams to identify growth opportunities, prioritize target accounts, and optimize demand generation efforts.
- Drive integrated B2B and B2C marketing initiatives, brand management, corporate communications, and customer acquisition strategies.
- Establish marketing performance frameworks and KPIs to measure business impact, brand health, demand generation effectiveness, and engagement outcomes.
- Serve as the voice of the Mexican market, influencing regional and global stakeholders on growth priorities, investment decisions, and market opportunities.
- Build and maintain strong relationships with executive leaders, including the General Manager, Commercial leadership, and international stakeholders within a matrix organization.
- Manage marketing budgets, agency partnerships, and resource allocation to maximize return on investment and business results.
- Lead, coach, and develop a high-performing multidisciplinary marketing team while fostering a culture of collaboration, innovation, and accountability.
- Monitor market trends, customer behaviors, and competitive dynamics to identify new growth opportunities and strengthen market positioning.
Required Knowledge And Experiences
- 15+ years of progressive Marketing experience, including senior leadership roles with accountability for strategy, execution, and measurable business results.
- Proven expertise in Account-Based Marketing (ABM), leveraging targeted engagement strategies to drive growth across strategic accounts and strengthen Marketing and Sales alignment.
- Experience leading integrated B2B and B2C Marketing organizations, including Brand Management, Corporate Communications, Demand Generation, and Customer Engagement functions.
- Demonstrated success influencing executive leadership teams and managing stakeholder relationships across local, regional, and global organizations.
- Strong background operating within complex multinational and matrixed organizations, building consensus and driving business outcomes across diverse stakeholder groups.
- Account-Based Marketing (ABM) strategy design, execution, and performance optimization.
- Marketing analytics, KPI development, dashboard reporting, and performance measurement methodologies.
- Demand Generation and Lead Management strategy development.
- Budget planning, resource management, and agency oversight.
- Professional fluency in English and Spanish, with strong executive communication and presentation skills.
- Experience within data, analytics, financial services, credit, risk, or information services industries.
- Advanced executive storytelling and thought leadership capabilities.
- Experience driving digital transformation and marketing innovation initiatives.
- Strong change management and organizational influence skills across complex business environments.
- Experience supporting regional or global growth initiatives in multinational organizations.
TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion Job Title
Director, Marketing Analytics
Skills Required
- 15+ years of progressive marketing experience
- Senior marketing leadership experience with accountability for strategy, execution, and measurable business results
- Expertise designing, executing, and optimizing Account-Based Marketing strategies
- Experience leading integrated B2B and B2C marketing organizations
- Experience across brand management, corporate communications, demand generation, and customer engagement
- Demonstrated success influencing executive leadership teams
- Experience managing stakeholders across local, regional, and global organizations
- Experience working in complex multinational and matrixed organizations
- Ability to build consensus and drive business outcomes across diverse stakeholder groups
- Marketing analytics, KPI development, dashboard reporting, and performance measurement experience
- Demand generation and lead management strategy development experience
- Budget planning, resource management, and agency oversight experience
- Professional fluency in English and Spanish
- Strong executive communication and presentation skills
- Experience in data, analytics, financial services, credit, risk, or information services industries
- Advanced executive storytelling and thought leadership capabilities
- Experience driving digital transformation and marketing innovation initiatives
- Strong change management and organizational influence skills
- Experience supporting regional or global growth initiatives in multinational organizations
What the Team is Saying
TransUnion Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as strong, with multiple plan choices, reasonable deductibles, and access to mental‑health resources like Spring Health.
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Leave & Time Off Breadth — Flexible Time Off for salaried roles, PTO for hourly roles, paid holidays, wellness days, and hybrid flexibility underpin generous time‑away options.
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Parental & Family Support — Parental and caregiver benefits are emphasized, including 12 weeks of paid parental leave with a gradual return, adoption assistance, dependent‑care FSA, and Care@Work backup care from day one.
TransUnion Insights
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
