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Team Overview
We are seeking a Consumer Marketing Leader to drive Buró de Crédito’s consumer marketing strategy, with a strong focus on accelerating business growth through customer acquisition, conversion, and retention.This role will be responsible for developing and executing advanced marketing strategies designed to maximize demand generation, campaign efficiency, and return on investment. The ideal candidate will ensure measurable business results while strengthening the company's brand positioning and value proposition.
Role Overview And Core Responsibilities
- Drive business growth and customer acquisition.
- Strengthen the organization’s growth marketing capabilities.
- Maximize the impact and efficiency of marketing investments.
- Increase brand relevance and value among consumers.
- Deliver measurable results that support business objectives.
Key Responsibilities
- Define and execute the consumer marketing strategy.
- Lead customer acquisition, conversion, and retention initiatives across the entire marketing funnel.
- Design, implement, and optimize marketing campaigns and programs based on data-driven insights and experimentation.
- Develop initiatives that strengthen brand positioning and differentiation.
- Manage agencies and strategic partners to ensure effective execution and alignment with business goals.
Required Knowledge And Experiences
Qualifications and Key Skills
- 8+ years of experience in consumer marketing, growth marketing, digital marketing, or related fields.
- Proven experience leading customer acquisition, conversion, and retention strategies.
- Demonstrated success managing performance marketing campaigns and optimizing growth metrics.
- Experience managing and optimizing digital media investments.
- Strong knowledge of digital analytics, performance measurement, and data-driven optimization.
- Experience developing strategies that enhance brand positioning and brand equity.
- Ability to lead agencies and cross-functional teams in a results-oriented environment.
- Analytical mindset with a strong focus on experimentation, problem-solving, and continuous improvement.
- Ability to translate data and insights into actionable initiatives that drive business impact.
- Fluent English (professional proficiency) required to collaborate with regional and global teams.
#LI-Hybrid #LI-SG4
TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion Job Title
Manager II, Strategic Communications
Skills Required
- 8+ years of experience in consumer marketing, growth marketing, digital marketing, or related fields
- Experience leading customer acquisition, conversion, and retention strategies
- Success managing performance marketing campaigns and optimizing growth metrics
- Experience managing and optimizing digital media investments
- Knowledge of digital analytics, performance measurement, and data-driven optimization
- Experience developing brand positioning and brand equity strategies
- Ability to lead agencies and cross-functional teams
- Analytical, experimental, and continuous-improvement mindset
- Ability to translate data and insights into actionable business initiatives
- Fluent English with professional proficiency
What the Team is Saying
TransUnion Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as strong, with multiple plan choices, reasonable deductibles, and access to mental‑health resources like Spring Health.
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Leave & Time Off Breadth — Flexible Time Off for salaried roles, PTO for hourly roles, paid holidays, wellness days, and hybrid flexibility underpin generous time‑away options.
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Parental & Family Support — Parental and caregiver benefits are emphasized, including 12 weeks of paid parental leave with a gradual return, adoption assistance, dependent‑care FSA, and Care@Work backup care from day one.
TransUnion Insights
What We Do
TransUnion is a global information and insights company that makes trust possible by ensuring that each consumer is reliably and safely represented in the marketplace. We do this by having an accurate and comprehensive picture of each person. This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world. Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve. We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.
Why Work With Us
Our culture is welcoming, energetic and innovative. There’s an overall synergy that flows throughout TransUnion, creating a sense of unity in knowing that we’re all working to achieve the same overall goal. We’re dedicated to providing opportunities for our people to get involved and stay connected with their colleagues across the globe.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
