Marketing Director, LEGOLAND Parks and Experiences

Job Description

Would you like to shape how one of the world's most loved brands comes to life across more than 13 million guest visits annually, leading the global LEGOLAND marketing agenda?
Then bring your passion and drive to deliver the most epic and immersive LEGO® brand experiences for families with children 2-12 visiting the LEGOLAND® parks. Champion marketing innovation and bring FUN and PLAY to the millions of guests across the world.

Core Responsibilities 

• Develop and execute joint marketing strategy driving brand and business objectives across The LEGO Group and Merlin Entertainments

• Champion marketing innovation and ecosystem integration. Drive marketing effectiveness

• Develop global go-to-market strategy and activation plans that are aligned with overall LEGO priorities and Merlin ambitions

• Informal team lead responsible for marketing team tasks, priorities and Ways of Working

• Drive consistent and connected brand experiences across the LEGO brand and LEGOLAND brand

• Own and lead the integration of key franchises/audiences/passion points and ensure they are brought to life in parks in a consistent and connected way

• Be the point of contact for global, regional and local Merlin marketing teams and support their marketing planning across owned, earned, shared and paid channels

• Represent Merlin Entertainments towards the wider LEGO organization and global marketing teams. Help unleash the full potential of the parks and discovery centers within the wider LEGO ecosystem 

Play your part in our team succeeding

The LEGOLAND Parks and Experience team is a part of LEGO Holding division in The LEGO Group and supports the LEGO mission to inspire and develop the builders of tomorrow. Our overall responsibility is to drive the strategic partnership between The LEGO Group and Merlin Entertainments. Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND parks and The LEGO Group. Our mission is to deliver fun and immersive experiences that are on an epic scale and sparking a lifetime of play, creativity and imagination. In this role you will be a part of the team responsible for Brand, marketing and innovation within LEGO Brand Parks and Experience team.

Merlin Entertainments Group is the second largest theme park operator in the world. Their portfolio includes 11 LEGOLAND Parks, 15 LEGOLAND Hotels & villages and 4 LEGOLAND Water Parks with more than 13 million guests a year.

Do you have what it takes?

• Extensive experience managing a top tier global brand/IP

• Strong strategic, marketing and brand skills with strong proven record of building brands and communication strategies

• Experience in working in a global company and across markets and cultures

• Strong digital experience

• Strong understanding of the Location Based Entertainment space

• Proficient in English

• Collaborative with demonstrated ability to navigate a sophisticated people network and cultures

• Strong communication skills

• Strong team player and high degree of personal integrity

• Able to work effectively and autonomously

#LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.