SRAM, LLC

Market Demand Planner

Posted 2 Hours Ago

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Schweinfurt, Bayern, DEU

In-Office

Mid level

Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.

The Role

Forecast global demand across product families and regions by analyzing customer forecasts, seasonal trends, and market data. Lead brand review meetings, maintain statistical demand plans, support new product launches, and present actionable reports. Partner with Sales, Product Management, Account Managers, and customers to identify demand shifts, communicate risks, and incorporate market insights into business decisions.

Summary Generated by Built In

Overview
Are you passionate about transforming data into meaningful business insights and shaping market strategies? As a Market Demand Planner, you will play a key role in forecasting global demand across product families and regions. Working closely with Sales, Product Management, and customers, you will identify demand drivers, analyze market trends, and turn insights into informed decisions that help drive business success.
Responsibilities

Analyze customer forecasts, seasonal trends, and market data to quickly identify demand shifts and opportunities.
Prepare and lead brand review meetings with Account Managers to gain insights into buying behaviors and upcoming developments.
Maintain accurate and up to date demand plans using statistical models, forecasts, and market expertise.
Partner with Sales and Product Management on new product launches, acting as the commercial voice of demand throughout the go to market process.
Develop and present clear and impactful reports for demand and brand reviews, transforming complex data into actionable insights.
Communicate demand changes and potential risks in a timely, transparent, and solution oriented manner.
Represent the customer and market perspective across internal teams, ensuring commercial realities are reflected in business decisions.

Qualifications

Bachelor's degree in Business, or alternatively in Supply Chain, Statistics, or a related field when combined with a strong understanding of business economics and bicycle market dynamics.
Minimum of 3 years of experience in Demand Planning, Sales Forecasting, S&OP, or a related function demonstrating strategic thinking and cross functional collaboration.
Strong analytical skills and attention to detail, combined with excellent written and verbal communication abilities.
Experience or a personal connection with the outdoor or bicycle industry is considered a plus.
Proven ability to build relationships, influence stakeholders, and align teams around a shared market perspective.
Fluency in English is essential. Additional languages, particularly German, are an advantage.
Advanced Microsoft Excel skills are required. Experience with SAP IBP and data visualization tools such as Power BI is an advantage.
Continuous improvement mindset with a proactive approach to enhancing processes and ways of working.
Strong commercial curiosity with the ability to interpret market dynamics as effectively as data.
Based within commuting distance of the office and available to work onsite at least three days per week. Occasional international travel is encouraged to collaborate with global colleagues.
Adaptable, proactive, and energized by a fast paced environment where sound judgment and initiative are valued.

About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

Skills Required

Bachelor’s degree in Business, Supply Chain, Statistics, or a related field with strong business economics and bicycle market knowledge
At least 3 years of experience in Demand Planning, Sales Forecasting, S&OP, or a related function
Strong analytical skills and attention to detail
Excellent written and verbal communication skills
Ability to build relationships, influence stakeholders, and align teams cross-functionally
Fluency in English
Advanced Microsoft Excel skills
Experience or personal connection with the outdoor or bicycle industry
Additional language skills, particularly German
Experience with SAP IBP and Power BI or other data visualization tools
Continuous improvement mindset and proactive process improvement approach
Commercial curiosity and ability to interpret market dynamics
Availability to work onsite at least three days per week within commuting distance of the office
Occasional international travel availability

What the Team is Saying

SRAM, LLC Compensation & Benefits Highlights

Healthcare Strength — Health coverage includes multiple medical, dental, and vision options with mental‑health support and EAP sessions; employer materials also cite HSA‑eligible plans with company funding. Feedback suggests the health plan is considered solid and recently confirmed as employer‑verified.
Parental & Family Support — Family support spans paid parental leave alongside birth‑parent medical leave, with resources like Dependent Care FSA, Milk Stork, and on‑site mother’s rooms. Feedback suggests these programs make the package notably supportive for new and working parents.
Wellbeing & Lifestyle Benefits — Wellbeing offerings include wellness reimbursements and an award‑winning program, plus cycling‑centric perks like lunch rides, commuter facilities, dog‑friendly offices, and product discounts. Feedback suggests these lifestyle benefits contribute meaningfully to overall satisfaction.

Learn more about SRAM, LLC's Compensation & Benefits →

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The Company

HQ: Chicago, IL

3,800 Employees

Year Founded: 1987

What We Do

Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history

Why Work With Us

SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.