Manager, Corporate Social

Posted Yesterday
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Mooresville, NC, USA
Hybrid
Senior level
Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development
Curiosity wanted. Innovation required.​​​​​​​
The Role
Lead Lowe's corporate LinkedIn and social storytelling, develop editorial strategy and employee advocacy, manage content governance and measurement, identify real-time storytelling opportunities, partner cross-functionally, and coach a corporate social team to amplify brand, employer, and community narratives.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Key Responsibilities
  • Owns Lowe's LinkedIn presence end-to-end , including strategy , editorial planning , content development , publishing , community management , governance , and performance optimization .

  • Leads corporate storytelling across Lowe's social ecosystem , ensuring corporate , community , foundation , employer brand , and executive narratives are effectively integrated across appropriate Lowe's social channels .

  • Serves as the primary social media lead for enterprise storytelling initiatives , translating business priorities into social-first narratives that strengthen Lowe's reputation and visibility .

  • Identifies and activates real-time storytelling opportunities tied to business milestones , cultural moments , executive visibility , community impact , and reputational considerations .

  • Owns strategy , governance , and evolution of Lowe's Employee Ambassador Program.

  • Develops scalable frameworks that enable associates to amplify corporate , community , foundation , culture , recruiting , and business stories through authentic employee advocacy .

  • Partners with Talent Acquisition , Human Resources, Communications, and Brand Marketing teams to align ambassador content and participation with enterprise priorities .

  • Establishes content planning , participation guidelines , governance standards , and measurement frameworks for employee advocacy efforts .

  • Evaluates program effectiveness through participation , engagement , amplification , and business impact metrics while identifying opportunities for growth and scale .

  • Leads , coaches , and develops a growing Corporate Social team , fostering capabilities across LinkedIn, corporate storytelling , executive social support , and employee advocacy .

  • Monitors performance , audience insights , and social trends to optimize strategy and identify new opportunities for enterprise storytelling and employee-powered amplification

Required Qualifications
  • Bachelor's degree Business, Marketing, Communications or a related field or equivalent years of experience in lieu of education requirement, if applicable
  • Proven experience owning and managing a brand or corporate LinkedIn presence , including content strategy , editorial planning , and performance optimization
  • Experience developing and operationalizing corporate or enterprise-level narratives across social
  • Strong experience partnering cross-functionally with Communications, Public Relations, Brand Marketing, and / or executive stakeholders to align messaging and storytelling
  • Demonstrated ability to manage content calendars and drive alignment across multiple stakeholders , priorities , and business functions
  • Experience creating or overseeing platform native content that supports brand reputation , employer brand , or corporate communications objectives
  • Familiarity with executive and / or employee advocacy programs , with experience supporting ( but not necessarily owning ) executive social presence
  • Experience working in a fast-paced , highly matrixed organization with multiple stakeholders and approval layers

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Skills Required

  • Bachelor's degree in Business, Marketing, Communications or related field (or equivalent experience)
  • Proven experience owning and managing a brand or corporate LinkedIn presence, including content strategy, editorial planning, and performance optimization
  • Experience developing and operationalizing corporate or enterprise-level narratives across social
  • Strong experience partnering cross-functionally with Communications, Public Relations, Brand Marketing, and/or executive stakeholders
  • Demonstrated ability to manage content calendars and drive alignment across multiple stakeholders and business functions
  • Experience creating or overseeing platform-native content supporting brand reputation, employer brand, or corporate communications objectives
  • Familiarity with executive and/or employee advocacy programs and experience supporting executive social presence
  • Experience working in a fast-paced, highly matrixed organization with multiple stakeholders and approval layers

What the Team is Saying

Seemantini Godbole
Vivek B.
Laura M.
Hannah W.
Margot F.
Rachel L.
Morgan S.
Elaina W.
Anyae B.
Laura B.
Wayne E.
Elaine W.
Jerry G.
Sara K.
Emily H.
Brook G.
Keshan J.
Adam K.
Robin C.
Cesar G.
Shari F.
Jason B.
Benjamin C.
Marvin Ellison
Grayson H.
Seemantini Godbole

Lowe’s Compensation & Benefits Highlights

  • Inclusive Benefits Coverage Medical, dental, and vision plans are available to regular full‑time and part‑time associates, with mental‑health/EAP resources included. Extending core health coverage to part‑timers broadens access across the workforce.
  • Retirement Support A 401(k) with company match up to 4.25% when contributing 6% supports associate retirement savings. Availability spans regular full‑time and part‑time roles per company materials.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a 15% purchase discount provides accessible ownership for associates. This adds a meaningful equity component alongside core pay and savings benefits.

Lowe’s Insights

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The Company
HQ: Mooresville, NC
300,000 Employees
Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.

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Lowe’s Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
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HQMooresville, NC
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Charlotte, NC
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Kirkland, WA
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