About Us:
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.
- Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones
- Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight
- Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs
- Surface insights and communicate impact and opportunities to stakeholders clearly and proactively
- Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing
- Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA
- Own HTML email builds, template management, and platform documentation
- Identify and resolve technical bottlenecks independently and with technical stakeholders
- Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives
- Manage stakeholders, timelines, feedback loops, and launch readiness across teams
- Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end
- Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant
- Have navigated a platform migration or major technical transition before
- Are operationally excellent: you build process, document everything, and don't let things fall through the cracks
- Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself
Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is $144,000–$168,000 USD Annually
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.
If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.
Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.
Skills Required
- 4-6 years of experience in lifecycle, retention, or marketing automation
- At least 2 years owning a channel or program end-to-end
- Experience with enterprise lifecycle platforms like Braze or Iterable
- Navigated a platform migration or major technical transition
- Ability to build complex journeys and understand data architecture
What the Team is Saying
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Grow Therapy Compensation & Benefits Highlights
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Healthcare Strength — Corporate roles list comprehensive medical, dental, vision, life and disability coverage, alongside no‑cost access to therapy and wellness app memberships. Feedback suggests these offerings are positioned as core benefits for W‑2 employees.
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Parental & Family Support — Paid parental leave up to 18 weeks and a reported new‑child stipend are highlighted for employees. Feedback suggests family supports are a notable component of the employee package.
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Wellbeing & Lifestyle Benefits — Stipends for wellness and professional development, commuter and home‑office support, meal stipends, and programs like Mental Health Mornings indicate a strong wellbeing focus. Feedback suggests these perks complement core coverage to support work‑life balance.
Grow Therapy Insights
What We Do
We see technology not as a layer on top of care, but as the connective tissue that helps it grow. Grow Therapy is an online therapy platform that helps you find a therapist who gets you—and takes your insurance. Grow was founded to create end-to-end systems that make therapy easier on both sides: helping therapists launch and grow thriving private practices by removing the friction of credentialing, billing, and insurance, so they can focus on care, and helping clients actually find and afford it. Our founders come from Harvard Medical School, Stripe, and Blackstone, and bring Grow’s mission to life from the inside out, pairing bold vision with a culture of balance, belonging, and whole-person wellness. We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build sustainable practices by handling credentialing, billing, and referrals, so they can focus on what matters. With business tools, a supportive clinical community, and opportunities like CE events and speaking engagements, Grow helps therapists practice with more autonomy and less administrative strain, reducing no-shows, increasing demand, and creating more space for care. We then help people find those licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. Our platform makes it easy to search by specialty, availability, and insurance so clients can book care that fits their life and budget. Today, Grow supports thousands of therapists and prescribers across all 50 states and has delivered care to over 1 million clients. We’re in-network with 100+ major insurers, including Aetna, Cigna, Medicare, Medicaid, and UnitedHealthcare, and have raised more than $178M from leading investors like Sequoia Capital, Goldman Sachs Alternatives, TCV, Transformation Capital, SignalFire, and Plus Capital. We believe in benefits that support the whole you. That means two hours each week to care for your mental health, free access to therapy through Grow, $500 learning and $300 wellness stipends, a $1,000 remote office setup, free in-office meals, and flexible PTO with a paid December recharge week. We’re building the future of mental healthcare and that starts with how we care for our own team. If you’re excited by bold challenges and meaningful impact, Grow with us.
Why Work With Us
At Grow Therapy, we believe well-being isn’t just a perk—it’s part of how we work. From clinicians to engineers, every voice helps shape the care we build. Our mission-driven team is rethinking mental health care, supported by flexible PTO, paid winter recharge, mental health breaks, no-cost therapy through our platform, and wellness perks.
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Grow Therapy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We value hybrid and remote work with offices located in New York City, Seattle, and San Francisco.
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