Lead Analyst - Digital SEO

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to lead the planning, analysis, optimization, and measurement of SEO initiatives across Lowe's digital properties to improve organic visibility, qualified traffic, customer discovery, and business performance across traditional search engines, AI answer engines, and emerging agentic commerce experiences. This role serves as a recognized SEO subject matter expert for Lowes.com, providing strategic guidance and thought leadership across ecommerce SEO, local SEO, content strategy, technical SEO, and AI driven search experiences. The Lead Analyst partners with Product, Marketing, Digital Merchandising, UX, Navigation, Site Search, Content, Engineering, and Analytics teams to influence roadmaps, establish SEO best practices, and drive enterprise-level organic growth opportunities.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do

• Analyze organic search performance across traffic, rankings, revenue, search demand, content visibility, customer discovery, and AI-driven search trends to identify opportunities, quantify business impact, and inform enterprise SEO strategies.
• Identify, prioritize, and recommend SEO opportunities related to content optimization, structured data, internal linking, local SEO, page experience, search intent alignment, and ecommerce discoverability to increase organic visibility, improve customer discovery, and drive qualified traffic growth.
• Lead the development of SEO strategy execution plan, opportunity-sizing frameworks, testing plans, performance measurement approaches, and roadmap recommendations that support enterprise digital growth objectives.
• Establish SEO priorities and influence cross-functional roadmaps by serving as a trusted advisor to Product, Merchandising, Content, UX, Engineering, and Marketing partners.
• Use tools such as Adobe Analytics, Google Search Console, SEMrush, Botify, Profound, Screaming Frog, and other SEO platforms to identify trends, evaluate opportunities, and develop strategic recommendations.
• Evaluate visibility across AI answer engines, generative search experiences, and emerging discovery channels, including brand presence, content inclusion, citation patterns, answer accuracy, and optimization opportunities.
• Lead complex SEO initiatives and experimentation efforts, validating results and translating findings into scalable recommendations and best practices.
• Define and promote SEO standards, governance, and optimization frameworks to ensure consistent implementation across digital experiences.
• Monitor industry trends, algorithm updates, competitive activity, and emerging search technologies to identify risks, opportunities, and strategic implications for Lowe's
• Present insights, recommendations, and performance outcomes to senior stakeholders, influencing decisions related to digital strategy, customer acquisition, and organic growth.
• Mentor and provide guidance to less experienced analysts by sharing expertise, best practices, and thought leadership across SEO disciplines.

Minimum Qualifications

• Bachelor's degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7 years of total experience across SEO, digital marketing, ecommerce, web analytics, or related digital business work, including hands-on SEO experience.
• 3-5 years of experience executing SEO strategies across local SEO, on-page optimization, keyword research, content gap analysis, structured data, internal linking, content optimization, and search intent analysis.
• Experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
• Experience using tools such as Google Search Console, SEMrush, Botify, Profound, Screaming Frog, Yext, or other SEO platforms.
• Familiarity with AI-powered search experiences, generative answer platforms, structured content, entity optimization, and emerging discovery channels.

Preferred Skills/Education
*We encourage you to apply even if you do not have all the preferred skills or experience.*

• Experience with SEO for a large retail, ecommerce, marketplace, or enterprise-scale website.

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
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About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.