Head of Brand & Content Management

Description and Requirements
The Head of Brand, Content management le ads an integrated organization of approximately 20 employees across three teams, bringing together Brand, Content, Digital Channels, and Event Management capabilities into a single organization.
The role is responsible for transforming these capabilities into an AI-enabled operating model that scales marketing effectiveness, productivity, and business impact while building a future-ready marketing organization.
Organizational Scope
1. Brand Strategy & Governance Team : Owns brand strategy, One Brand narrative, messaging framework, brand governance, brand campaigns, sponsorships, social media, and brand reviews.
2. Content & Digital Channels Team : Owns enterprise content strategy, content creation and governance, as well as digital channel operations, including website, SNS, LINE, SEO/GEO, ContentOps, AEM workflow management, and Adobe/Braze platform operations. The role will closely align these capabilities with Digital Hybrid, Product Solution Promotion, and other strategic growth initiatives to maximize integrated business impact.
3. Event Management Team : Owns the design and delivery of event programs that strengthen engagement, loyalty, and advocacy among sales professionals, partners, and key stakeholders.
Key Responsibility
1. Brand Strategy & Governance

• • Lead MetLife Japan's brand strategy, One Brand narrative, and governance framework.
  • Ensure consistent brand experience across content, digital channels, events, sponsorships, and stakeholder engagement programs.
  • Drive brand trust, purchase consideration, and long-term brand resilience.

2. Content, Digital Channels & Growth Enablement

• • Own company-wide content strategy, content governance, and digital channel operations.
  • Lead website, SNS, LINE, SEO/GEO, ContentOps, and marketing platform operations.
  • Align capabilities with Digital Hybrid, Product Solution Promotion, and other strategic growth initiatives to maximize business impact.

3. AI-Enabled Marketing Transformation

• • Lead the transformation of brand, content, and digital capabilities into an AI-enabled operating model.
  • Drive adoption of AI, automation, and data-driven decisioning to improve effectiveness, productivity, speed, and scalability.

4. Event Management & Stakeholder Engagement

• • Lead stakeholder engagement programs, sales conferences, recognition events, sponsorship activations, and related operations.

5. Leadership & Cross-Functional Collaboration

• • Build a high-performing organization and partner across Marketing, Distribution, Customer Office, Technology, Compliance, and Global teams to deliver company-wide business outcomes.

Success Measures
Objectives:

Strengthen Brand Trust parity to competitive average

Increase Brand Purchase Consideration year on year

Key Results:

• Consistent MetLife Brand Experience Principles
• Enhanced Content Effectiveness, e.g. customer proactive reaction across channel
• Improved Owned Media Performance, incl. SEO/GEO
• Increased operation speed and efficiency, e.g. time-to-market, less manual effort
• Strengthened Stakeholder Engagement & Advocacy

Leadership Profile
1. Integrated Marketing Leadership:
Integrates brand, content, digital channels, and event management into a unified operating model that delivers business outcomes. Builds high-performing teams through talent development, succession planning, and clear accountability.
2. Strategic Execution:
Translates strategy into execution, balancing long-term brand building with near-term business results. Drives measurable outcomes through disciplined prioritization and delivery.
3. AI-Enabled Transformation:
Leads AI-enabled marketing transformation to improve effectiveness, productivity, scalability, and speed. Accelerates capability building through technology, automation, and new ways of working.
4. Stakeholder Influence & Governance:
Builds alignment across business, technology, compliance, and global stakeholders. Balances innovation, governance, and risk management in a regulated environment.
Experience and Capability Requirements

• Proven leadership experience across brand, content, digital channels, marketing operations, or related transformation roles.
• Strong ability to integrate strategy, execution, technology, and people to deliver business outcomes.
• Deep expertise in brand, content, digital channels, and customer engagement.
• Experience driving AI-enabled marketing transformation and operational excellence.
• Strong stakeholder influence, people leadership, and change management capabilities.
• Sound business judgment and the ability to operate effectively in a regulated environment.

福利厚生
メットライフ生命では、ワークライフバランスと社員の心身の健康を促進する福利厚生を提供しています。社員はフレックスタイム制度、年次有給休暇、特別連続休暇、リフレッシュ休暇等の休暇を利用できます。また、社会保険や団体保険の他、旅行や英会話教室で使える割引も提供しています。柔軟に働けるよう、オフィス勤務と在宅勤務を組み合わせた勤務形態の導入や、短時間勤務制度、また柔軟性のあるドレスコードなども設けています。
Benefits We Offer
MetLife Japan offers a comprehensive benefits package that promotes work-life balance and employee wellbeing. Employees can take advantage of flex time policy and a generous time-off policy, national holidays, annual paid leave, special consecutive leave, and refreshment leave. We also provide full social insurance coverage, a commuting expense reimbursement, group insurance, and discounts on travel and English language lessons. To support work flexibility, employees also have hybrid work options, shortened working hours for parents with children in third grade or below, and a casual dress code.
メットライフについて
メットライフは、グローバルで展開する金融サービス企業です。個人および法人のお客さまがより確かな未来を築けるよう、保険、年金、社員福利厚生給付、資産管理のサポートを提供しています。1868年に創業したメットライフは、世界40以上の市場で事業を展開し、米国、アジア、中南米、ヨーロッパ、中東において業界をリードしています。
メットライフは、New Frontier戦略の一環として、AIを活用し、人を中心に据えた未来を築いています。私たちは、AIを活用して顧客へのサービス向上、地域社会への支援、そして働き方の変革を推進していく中で、好奇心、適応力、そして成長意欲を持つ人材を求めています。メットライフにおいて、AIは、人間の判断力、創造性、継続的な改善を支える責任あるパートナーであり、信頼、インクルージョン、そして長期的な価値の構築に貢献しています。
メットライフ生命は、日本初の外資系生命保険会社として、1973年2月に国内での営業を開始しました。当社のPurpose「ともに歩んでゆく。よりたしかな未来に向けて。」は、メットライフが誇るグローバルネットワークと世界中のベストプラクティスを活かし、お客さまのニーズに応え、地域社会との信頼関係を築くという信念を表しています。
About MetLife
MetLife Inc., through its subsidiaries and affiliates (MetLife), is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East.
As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We're looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value.
MetLife Japan began operations in February 1973 as Japan's first foreign-owned life insurance company. Our purpose, "Always with you, building a more confident future," encapsulates our strong commitment to leveraging our global network and best practices worldwide to stand with our customers and build trust with our communities.