Senior GTM Ops Associate

Reposted 16 Days Ago
Easy Apply
New York, NY, USA
Hybrid
120K-150K Annually
Mid level
Beauty • Enterprise Web • Fintech • Payments • Software
The platform powering success.
The Role
Own GTM/ABM operations and the demand-gen data layer: configure HubSpot lifecycle and attribution, manage intent feeds and audience syncs, maintain Segment eventing and Google Tag Manager tags, ensure clean lead handoffs and reporting between Marketing, Sales, and RevOps.
Summary Generated by Built In

About GlossGenius

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

About the Role

GlossGenius's GTM engine is scaling fast, and the ops infrastructure underneath it needs to keep pace. This role sits at the center of that. You will be the operational bridge between what Marketing builds and what Revenue can measure, trust, and act on. You own the infrastructure that makes campaigns trackable, ABM programs accountable, and every lead handoff from Marketing to Sales traceable from first touch to closed deal. The role sits at the intersection of Demand Gen, Sales, and RevOps and carries real leverage over pipeline quality and marketing efficiency at a critical moment in our growth.

You will report to the Director of Revenue Operations. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

  • Own ABM operations end-to-end, including target account list management, intent data feeds from 6sense, Bombora, and G2, account scoring in HubSpot, and audience syncs to LinkedIn, Meta, and Google
  • Build and govern the demand gen data layer, including UTM framework, campaign attribution configuration in HubSpot, form and landing page routing, and demand gen reporting for RevOps (MQL volume by source, CAC by channel, and pipeline influenced)
  • Build AI-powered workflows that auto-classify inbound leads, flag attribution anomalies before they hit reporting, and draft audience sync QA summaries
  • Own the Marketing to Sales boundary in HubSpot, including MQL handoff logic, lifecycle stage transitions, AE assignment rules, lead scoring thresholds, and the operational SLA between Marketing and Sales
  • Set up and maintain eventing in Segment for downstream paid platforms including Meta, Google, and TikTok, ensuring conversion signals are accurate, complete, and documented, and serving as the first line of diagnosis when event passthrough breaks
  • Manage web tags on the Marketing Site via Google Tag Manager, owning the tag infrastructure, auditing regularly, and coordinating with Engineering on deployments
  • Ensure Sales and Lifecycle Marketing teams have the data they need by using Segment to feed the right event and user data into HubSpot and Iterable respectively
  • Align with GTM Engineering on attribution model validation and ABM signal pipelines, owning the HubSpot and reporting layer while Engineering owns the warehouse and sync infrastructure

What We're Looking For

  • 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
  • You’ve built AI-powered workflows that changed how a GTM ops or marketing ops function operates, automating repeatable work and redirecting time toward higher-judgment tasks
  • Moves quickly with strong QA instincts, testing before shipping, documenting as you go, and auditing regularly without needing someone else to prompt it
  • Hands-on HubSpot experience at an operational level, including workflows, lifecycle stages, lead scoring, form management, and reporting — you configure it, not just use it
  • Experience with Segment or a comparable CDP, including configuring sources, setting up destinations, and diagnosing passthrough issues
  • Hands-on Google Tag Manager experience, including deploying and auditing tags on a marketing site and coordinating with Engineering on deployments
  • Strong command of campaign attribution, including UTM governance, multi-touch attribution models, and end-to-end tracking validation from first touch to closed deal
  • Experience managing audience syncs to paid platforms including LinkedIn Matched Audiences, Meta Custom Audiences, and Google Customer Match

Benefits & Perks

  • Competitive health & dental insurance options, effective on your first day of employment
  • Flexible PTO
  • In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
  • Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
  • Annual stipend for professional development and continued learning
  • High performers at 5 years receive a generous stipend to use however you recharge best
  • 401k benefit: employees are eligible to contribute starting day 1 of employment
  • Dependent Care FSA
  • Paid parental leave
  • Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $120,000 to $150,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. 

GlossGenius may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.

Skills Required

  • 3+ years in marketing operations, demand gen operations, or revenue operations at a high-growth tech company
  • Hands-on HubSpot experience (workflows, lifecycle stages, lead scoring, form management, reporting)
  • Experience with Segment or comparable CDP (configure sources, destinations, diagnose passthrough issues)
  • Hands-on Google Tag Manager experience (deploying and auditing tags, coordinate with Engineering)
  • Experience with ABM tooling and intent data (6sense, Bombora, G2) and account scoring in HubSpot
  • Strong command of campaign attribution, UTM governance, and multi-touch attribution models
  • Experience managing audience syncs to paid platforms (LinkedIn Matched Audiences, Meta Custom Audiences, Google Customer Match)
  • Set up and maintain eventing for paid platforms (Meta, Google, TikTok) and diagnose event passthrough issues
  • Active use of AI tools to increase personal productivity and eliminate busywork
  • Detail-oriented with strong QA instincts; test, document, and audit tracking before deployment
  • Must be commutable to NYC headquarters and work in-office 3-4 days per week (required attendance Tuesdays and Thursdays)

What the Team is Saying

Alyssa
Danielle
Braden Allchin
Raymond Zhuang

GlossGenius Compensation & Benefits Highlights

  • Healthcare Strength Coverage is described as comprehensive across medical, dental, vision, mental-health support, and FSAs, with premiums fully or partially covered depending on plan. Access to wellbeing resources like Wellhub further reinforces overall health support.
  • Parental & Family Support Paid parental leave is characterized as generous and fully paid, supplemented by fertility and adoption benefits through partners such as Carrot and Kindbody. Family medical leave is also indicated in the benefits overview.
  • Leave & Time Off Breadth Time away is positioned as unlimited or flexible PTO with paid holidays and sick time. Feedback suggests hybrid/remote options make time-off use more practical across roles where offered.

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The Company
HQ: New York, NY
250 Employees
Year Founded: 2017

What We Do

GlossGenius is one of the fastest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.

Why Work With Us

We have product-market fit and a passionate customer base.The opportunities ahead are limitless. Our culture is empowering, fast-paced, and challenging. If you're seeking an intellectually curious workplace with space to learn and grow, you're in the right place.

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GlossGenius Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

GlossGenius is committed to a collaborative environment where employees have flexibility in work arrangements, while also maintaining a headquarters in New York City. Our NYC-based employees work onsite 2 days a week in our beautiful USQ office.

Typical time on-site: 3.5 days a week
HQNew York, NY
Located in the heart of SoHo, the GlossGenius office is in an area with plenty of coffee shops, bars, restaurants, and stellar subway access.

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