Growth Lead

About Genius AI

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

About the Role

Genius AI is building its growth motion, and autonomous account-based marketing is at the center of it. As Growth Lead, you'll own two things: the strategy that turns target accounts into customers, and the team that builds the autonomous engine behind it. This isn't a role where you inherit a defined program and optimize it, or manage a team that's already in motion. You'll set the direction, grow the existing team, and make the calls on which accounts to get in front of, messaging, channel mix, and more.

We're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.

You will report directly to the Chief Business Officer. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success

• Lead, coach, and grow the existing team, including hiring decisions and setting the bar for how the function operates as it scales

• Own the budget and channel investment decisions for the motion, and defend those tradeoffs with data

• Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using relevant data and signals

• Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage, across different customer segments

• Run structured A/B tests, build a learning agenda, and translate results into strategic decisions

• Partner with Sales, RevOps, and Product Marketing leadership to align on account targeting, campaign strategy, and pipeline metrics

What We're Looking For

• 5+ years of B2B demand gen or growth experience at a high-growth technology company, with a track record of setting strategy for a growth motion, not just running the campaigns inside one

• At least 2 years managing and developing a team, with specific examples of how you've grown people's skills and output

• Track record of owning budget or investment decisions for a growth function, and the tradeoffs that come with them

• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals

• Comfortable building without a defined playbook, with a track record of standing up net-new motions and creating structure from ambiguity

• Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment

• Proven track record of tight alignment with Sales and RevOps at the leadership level, treating pipeline as a shared metric rather than a handoff

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment

• Flexible PTO

• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends

• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources

• Annual stipend for professional development and continued learning

• High performers at 5 years receive a $5,000 bonus to use however you recharge best

• 401k benefit: employees are eligible to contribute starting day 1 of employment

• Dependent Care FSA

• Paid parental leave

• Fertility and adoption benefits via Carrot and Kindbody

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions
If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.

Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.