We're rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor!
As the Global Lead of Strategic Marketing Initiatives, you'll be pivotal in driving Smartly's most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership. You'll be our in-house expert on Account-Based Marketing (ABM) and other high-impact strategic initiatives, partnering closely with Sales, Events, Paid Media, and SDRs to build scalable, revenue-generating programs and set global best practices.
As the Global Lead of Strategic Marketing Initiatives, you will…- Champion and operationalize Smartly's global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
- Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
- Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
- Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
- Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
- Strategically leverage AI to enhance programs, including content creation and website optimization.
- Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
- Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
- Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
- Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.
- 10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
- Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
- Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
- Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
- Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
- Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
- The ability to work out of our London office 3 days a week.
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!
Apply Now and Shape Your Future with Smartly!
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Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
What the Team is Saying
Smartly Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is characterized as comprehensive, including medical, dental, vision, and mental‑health coverage across many locations. In the U.S., there are indications of strong employer contributions in some plans, pointing to competitive coverage in at least some markets.
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Leave & Time Off Breadth — Time off is highlighted as a standout, with five weeks of paid vacation, company holidays, and in some U.S. roles unlimited sick days. This breadth is positioned as a core strength of the package.
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Retirement Support — Retirement support is present via a 401(k) with company match in U.S. roles and pension‑style offerings in some markets. This mix indicates meaningful employer support for long‑term savings.
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What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek. Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful. We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Smartly Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
