This role brings those segment plans together into one portfolio strategy: unified portfolio positioning, a consolidated CT launch calendar, and an agreed order of priority across segments. Coordination is the core of the role. The Manager runs the planning cadence, launch sequencing, portfolio messaging architecture, campaign and event execution, budget coordination, and performance reporting required to turn four segment plans into one CT plan, working with the CT segment Directors to reach a shared portfolio view. Responsibilities are divided approximately evenly between portfolio strategy and marketing operations execution. Operational scope includes the CT launch calendar, campaign deployment, exhibits and events coordination, budget tracking, marketing technology, and performance reporting.Job Description
Roles and Responsibilities
Portfolio Ownership & Cross-Segment Integration
Shepherd the development of a cohesive, cross-segment CT portfolio narrative—bringing together the right leaders and teams to connect PCCT, Ultra-Premium, Performance/Value, Care Area, and Digital/Smart Subscription offerings to the needs of distinct customer segments.
Maintain the CT portfolio message architecture, ensuring segment positioning ladders up consistently and that new features and NPIs don’t result in gaps or overlaps between segments.
Serve as the single point of coordination across the segment Directors, converting peer-to-peer negotiation into a structured prioritization process.
Identify portfolio-level whitespace, cannibalization risk, and sequencing conflicts, and bring recommendations with clear trade-offs to the CMO for decision.
Ensure CT portfolio marketing activity adheres to healthcare industry regulations, corporate policies, privacy requirements, and brand standards, in alignment with the Downstream Marketing Manager.
Portfolio Planning & Launch Calendar
- Own one CT portfolio launch calendar covering all segments, eliminating segment launch collisions and competing claims on shared channels, events, and field attention.
- Run the annual and bi-annual CT marketing planning cadence in partnership with the CMO and segment Directors; consolidate segment inputs into a single portfolio plan aligned to corporate, AIS, regional, and commercial objectives.
- Sequence launches, campaigns, and content drop against commercial, regional, and congress calendars.
- Maintain portfolio-level launch readiness tracking and escalate slips early.
Campaign Operations & Performance Management
- Own CT portfolio performance reporting; prepare portfolio reviews for the CMO and Marketing Leadership Team.
- Ensure alignment between portfolio marketing objectives, lead generation activity, and commercial outcomes.
- Partner with Downstream Marketing Manager on attribution, funnel performance analysis, and campaign ROI measurement for CT.
Financial & Resource Management
- Coordinate the CT portfolio marketing budget process in partnership with Finance, the CMO, and segment Directors; consolidate segment budget inputs into one portfolio view.
- Tracks spend, maintain forecast accuracy, and provide regular budget and variance reporting across CT marketing activity.
- Manage ASTs, purchase orders, vendor onboarding, and agency and contract administration for portfolio-level programs.
- Identify cost optimization and shared-investment opportunities across segments.
Events & Commercial Program Operations
- Coordinate CT portfolio presence at trade shows, congresses, and customer events in partnership with the AIS exhibits & events team and the Downstream Marketing Manager.
- Support planning, budgeting, vendor coordination, and logistics management; apply standard operating procedures for event planning and measurement.
- Report on event effectiveness and business impact at the portfolio level.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 6+ years of progressive product marketing, portfolio marketing, marketing operations, or commercial operations experience.
- Demonstrated experience coordinating across multiple product lines, segments, or business owners without direct authority.
- Proven track record managing launch calendars, campaign execution, and marketing program operations end to end.
- Strong written and verbal communication skills, including preparing executive-level materials.
- Ability to operate in a matrixed, global environment across multiple time zones.
Desired Characteristics
- Experience within healthcare technology, medical devices, diagnostic imaging, healthcare IT, or another regulated industry.
- Familiarity with CT or diagnostic imaging clinical workflows, customer segments, and buying centers.
- Hands-on experience with marketing automation, CRM, and analytics platforms.
- Experience supporting global marketing teams and regional commercial organizations.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Skills Required
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 6+ years of progressive experience in product marketing, portfolio marketing, marketing operations, or commercial operations
- Experience coordinating across multiple product lines, segments, or business owners without direct authority
- Track record managing launch calendars, campaign execution, and marketing program operations end to end
- Strong written and verbal communication skills, including preparing executive-level materials
- Ability to work in a matrixed, global environment across multiple time zones
- Experience in healthcare technology, medical devices, diagnostic imaging, healthcare IT, or another regulated industry
- Familiarity with CT or diagnostic imaging clinical workflows, customer segments, and buying centers
- Hands-on experience with marketing automation, CRM, and analytics platforms
- Experience supporting global marketing teams and regional commercial organizations
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
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