Global Channel GTM Manager

Posted One Month Ago
Be an Early Applicant
2 Locations
In-Office
106K-243K Annually
Expert/Leader
Artificial Intelligence • Cloud • Information Technology • Consulting
The Role
Lead global channel go-to-market strategy for distribution and reseller partners: design RTM, segmentation, partner lifecycle and compensation models; align GTM across Sales, Marketing, Product and Regions; run CoE and cross-functional programs; leverage analytics/AI to improve partner productivity, pipeline and revenue.
Summary Generated by Built In
Global Channel GTM Manager

  

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

We are seeking a Global Channel GTM Manager to support our office in Sunnyvale, California.

Key Responsibilities

Work with stakeholders to identify Channel Sales solutions, sales plays and enablement best practices for the distribution channel.  Successfully operates in the most complex disciplines, to be successful. Leads cross-functional projects that affect the organization's long-term goals and objectives. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Drives optimal execution and results to collaborate extensively across multiple organizations to drive commitment and alignment to the offers created.  Key responsibilities include:

Channel Route-to-Market

  • Design and optimize global distribution channel routes-to-market (RTM) across geographies, segments, and partner types with emphasis on driving through distribution partners (T1) to reach Silver / Business / Proximity (T2) partners
  • Develop and manage partner segmentation frameworks, coverage models, and capacity planning strategies to maximize market reach and partner productivity.
  • Define scalable operating models that balance global standardization with regional flexibility and market-specific needs.
  • Evaluate distribution and reseller partner ecosystem performance and identify growth opportunities, gaps, and market expansion priorities.

GTM Program Alignment and Cross-Functional Leaderships

  • Lead the Channel Sales Play Center of Excellence (CoE) and manage alignment with Business Unit (BU) pillar leaders.
  • Align GTM initiatives with partner program strategies, value propositions, and sales motions.
  • Partner closely with Sales, Marketing, Operations, Finance, Product, and Regional Channel teams to execute integrated channel strategies.
  • Ensure consistency in messaging, enablement, and execution across partner ecosystems.

Partner Lifecycle Management

  • Own the end-to-end partner journey from recruitment and onboarding through enablement, growth, retention, and renewal.
  • Develop scalable distribution to partner lifecycle programs that improve partner engagement, activation, and long-term success.
  • Collaborate with regional channel leaders to drive consistent partner experiences globally.

Required Qualifications

  • Bachelor’s degree in business, Technology, Information Systems, Marketing, or related field.
  • 10+ years of experience in channel sales, sales operations, program management, or related functions driving high impact and complex channel initiatives.
  • Experience managing cross-functional projects and stakeholder relationships.
  • Excellent communication, presentation, and facilitation skills.
  • Strong analytical and problem-solving abilities.
  • Experience with sales enablement, learning management, and collaboration platforms.
  • Technical experience and knowledge with Networking technology in the Campus and Branch areas with focus on Juniper Mist and/or competitive products
  • In-depth knowledge of product management, channel ecosystems and the networking industry.
  • Proven ability to lead cross functional and geographic teams to achieve results in a demanding environment.
  • Excellent verbal and written communication and presentation skills.  Highly developed group facilitation and negotiation skills to influence stakeholders and build strong consensus.
  • Strong relationship management and leadership skills, including collaborative team-building, partnering and strong problem-solving skills for conflict resolution.
  • Strong planning, analytical and financial modeling skills. 
  • Self-starter with demonstrated ability to work independently and autonomously
  • Experience working with channel partners, distributors, resellers, or alliance ecosystems.

Compensation, Governance & Performance Management

  • Design and manage channel compensation frameworks, distributor and reseller incentive models, and T1/T2 partner performance scorecards.
  • Oversee deal registration governance, pipeline management standards, and channel compliance processes.
  • Establish KPIs, dashboards, and reporting mechanisms to measure T1/T2 partner effectiveness, pipeline health, and revenue contribution.
  • Drive operational rigor and governance across channel programs and partner execution.

Data Analytics & AI Enablement

  • Leverage AI-driven insights and analytics to improve partner productivity, forecasting accuracy, coverage efficiency, and pipeline performance.
  • Utilize data to drive strategic decision-making, partner prioritization, and investment planning.
  • Identify opportunities to automate and optimize channel operations and partner engagement processes.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:

Business Planning

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.

Skills Required

  • Bachelor's degree in Business, Technology, Information Systems, Marketing, or related field.
  • 10+ years of experience in channel sales, sales operations, program management, or related functions.
  • Experience managing cross-functional projects and stakeholder relationships.
  • Excellent communication, presentation, and facilitation skills.
  • Strong analytical and problem-solving abilities.
  • Experience with sales enablement, learning management, and collaboration platforms.
  • Technical experience and knowledge with networking technology in Campus and Branch areas, with focus on Juniper Mist and/or competitive products.
  • In-depth knowledge of product management, channel ecosystems, and the networking industry.
  • Proven ability to lead cross-functional and geographic teams to achieve results.
  • Strong relationship management, negotiation, and leadership skills.
  • Strong planning, analytical, and financial modeling skills.
  • Self-starter with demonstrated ability to work independently and autonomously.
  • Experience working with channel partners, distributors, resellers, or alliance ecosystems.

Hewlett Packard Enterprise Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hewlett Packard Enterprise and has not been reviewed or approved by Hewlett Packard Enterprise.

  • Parental & Family Support Parental leave provides six months of fully paid time for all parents and includes options to return part-time for up to 36 months. Additional supports like backup childcare, fertility and adoption assistance reinforce a family-friendly package.
  • Wellbeing & Lifestyle Benefits Wellness Fridays offer paid early-finish time each month alongside resources such as on-site gyms, mental health tools, and paid volunteer time. These programs emphasize balance and personal well-being.
  • Retirement Support Retirement programs include a 401(k) with a 100% match on the first 4% of base salary and an Employee Stock Purchase Program. Retirement Transition Support enables part-time work for employees nearing retirement.

Hewlett Packard Enterprise Insights

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The Company
HQ: Houston, TX
85,422 Employees
Year Founded: 2015

What We Do

In 1939, Bill Hewlett and Dave Packard, college friends turned business partners, started the original Silicon Valley startup in the space of a rented Palo Alto garage. Starting with audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. More than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. We are guided by our mission to help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives. We simplify Hybrid IT, power the Intelligent Edge and provide the expertise to make it all happen.

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