Smartly is the leading platform for performance marketing automation, empowering the world’s largest brands and agencies to manage, optimize, and scale their digital advertising across social and retail media channels. We partner with global enterprises to drive measurable growth through creative automation, intelligent optimization, and data-driven insights.
Our customers include some of the most recognized brands across retail, travel, e-commerce, and consumer goods. As we continue to expand across EMEA, we’re seeking a proven commercial leader to drive growth across Northern Europe.
Role OverviewThe Director of Northern Europe will lead Smartly’s commercial success across key markets in the region, including the UK, Benelux, and Nordics. This player/coach role combines strategic leadership with hands-on execution — managing a team of high-performing Account Executives while also owning a personal book of enterprise global accounts.
This is a unique opportunity for a driven, entrepreneurial leader who thrives in both strategic and client-facing environments. You will work closely with marketing, customer success, partnerships, agency and product teams to accelerate revenue growth and expand Smartly’s presence among enterprise advertisers.
Key ResponsibilitiesLeadership & Team Management- Lead, coach, and develop a team of Account Executives across Northern Europe, ensuring consistent performance and professional growth.
- Set clear goals, forecast accurately, and implement best-in-class sales practices.
- Foster a culture of accountability, collaboration, and excellence within the team.
- Personally own and manage a portfolio of high-value enterprise accounts, including global brands with multi-market operations.
- Drive the full sales cycle: from strategic prospecting to complex deal structuring and closing.
- Build and maintain strong C-level and senior stakeholder relationships with key clients and partners.
- Achieve and exceed regional revenue targets and individual sales quotas.
- Define and execute the go-to-market strategy for Northern Europe, in alignment with Smartly’s EMEA growth objectives.
- Identify new business opportunities and partnerships across target verticals.
- Work cross-functionally with Agency, Customer Success, and Product to ensure customer success and long-term retention.
- Represent Smartly at industry events, conferences, and executive meetings in the region.
- 10+ years of commercial experience in SaaS or digital marketing, with a strong record of success in enterprise sales.
- 3+ years of leadership experience managing sales teams within high-growth technology or adtech environments.
- Proven ability to close complex, multi-stakeholder enterprise deals.
- Deep understanding of digital advertising, media buying, and marketing automation.
- Strong leadership, coaching, and mentoring skills with a player/coach mindset.
- Exceptional communication and presentation skills, with the ability to engage C-level stakeholders.
- Fluent in English; additional Northern European languages are a plus.
- Willingness to travel across the region as required.
- Join a fast-growing, global tech company redefining performance marketing.
- Work with world-class brands and cutting-edge marketing technology.
- Be part of a collaborative, high-performing, and people-first culture.
- Competitive compensation package, including performance-based incentives.
Smartly is committed to being a great place for growth-minded individuals to thrive. Explore more in our Culture Handbook!
Apply Now and Build Your Future with Smartly!
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Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
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What We Do
We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek.
Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful.
We are on a mission to transform the advertising experience for brands and their consumers. ⚡️
Why Work With Us
As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.
