Director of Digital Employee Experience

Posted Yesterday
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San Francisco, CA, USA
Hybrid
160K-275K Annually
Expert/Leader
Fintech • Mobile • Software • Financial Services
SoFi’s mission is to help people reach financial independence to realize their ambitions.
The Role
Leads the strategy, roadmap, operating model, and execution of the company’s digital employee experience. Responsibilities include improving employee journeys, internal service channels, knowledge management, collaboration tools, workflow automation, measurement, technology adoption, and change management. The role partners across IT, HR, Security, Workplace, Communications, Procurement, and business teams; reports on adoption and ROI; and manages a cross-functional digital workplace team.
Summary Generated by Built In

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We are seeking a Director of Digital Employee Experience to lead the strategy and execution of a modern, intuitive, and measurable digital workplace experience for our employees. This leader will own the strategy and technology experience for how employees access the tools, information, services, and support they need to do their best work.

The ideal candidate is a systems thinker and cross-functional operator who can connect business needs, employee insights, technology capabilities, service design, and change management. This role will partner closely with IT, People/HR, Security, Workplace, Communications, and business leaders to simplify employee journeys, increase technology adoption, and reduce friction across the digital workplace.

What you’ll do
  • Develop and own the employee digital experience vision, strategy, roadmap, and operating model.
  • Drive SoFi’s “Make Work Easier” strategy by identifying and reducing friction across the digital employee experience, making it simpler for employees to find information, access support, and get work done.
  • Map and improve priority employee journeys, including onboarding, internal mobility, hardware/software access, IT and HR support, knowledge discovery, collaboration, and hybrid work experiences.
  • Partner with service owners across IT, HR, Facilities, Security, and business teams to create consistent, user-centered internal service experiences.
  • Lead improvements to employee-facing channels such as service portals, knowledge bases, ticketing workflows, chatbots, virtual agents, intranet experiences, collaboration platforms, and workflow automation.
  • Establish experience standards for usability, accessibility, content quality, information architecture, service design, and change readiness.
  • Build a measurement framework using employee feedback, usage analytics, service management data, endpoint/application telemetry, adoption metrics, and productivity indicators.
  • Identify recurring pain points and translate insights into prioritized initiatives with clear business cases and measurable outcomes.
  • Partner with Enterprise Applications, Infrastructure, Security, Procurement, and vendor teams to evaluate, implement, integrate, and optimize employee-facing technology platforms.
  • Lead adoption and change management for major tool launches, migrations, process changes, and AI-enabled employee workflows.
  • Create executive-level reporting on roadmap progress, risks, adoption, employee sentiment, operational impact, and ROI.
  • Manage and develop a high-performing team of digital workplace, employee experience, program management, analytics, knowledge management, or change/adoption professionals.
What you’ll need
  • 10+ years of experience in digital workplace, employee experience, IT service management, enterprise applications, HR technology, workplace technology, product management, or a related field.
  • 5+ years of people leadership, program leadership, or matrixed cross-functional leadership experience.
  • Proven ability to lead employee-facing digital transformation initiatives from strategy through execution and measurement.
  • Strong understanding of ITSM, employee service delivery, knowledge management, workflow automation, collaboration platforms, intranet/portal experiences, and enterprise SaaS ecosystems.
  • Experience using employee feedback, service data, analytics, and product metrics to prioritize work and measure impact.
  • Strong stakeholder management skills with the ability to influence senior leaders across IT, People/HR, Security, Communications, Workplace, and business teams.
  • Excellent written, verbal, and executive communication skills.
  • Strong change management and adoption experience, including the ability to drive behavior change across diverse employee populations.
  • Familiarity with accessibility, privacy, security, and compliance considerations for employee-facing systems.
  • Bachelor’s degree or equivalent practical experience; advanced degree or relevant certifications are a plus.
Nice to Have
  • Experience with platforms such as ServiceNow, Workday, Google Workspace, Slack, Okta, Jira, Confluence, intranet/EX platforms, endpoint experience tools, DEX monitoring platforms, or AI-enabled service desk tools.
  • Experience implementing self-service, virtual agent, employee service center, enterprise search, or knowledge management programs.
  • Background in service design, UX research, product operations, human-centered design, or journey mapping.
  • Experience in a regulated, high-growth, financial services, technology, or distributed workforce environment.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 
 
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Skills Required

  • 10+ years of experience in digital workplace, employee experience, IT service management, enterprise applications, HR technology, workplace technology, product management, or a related field
  • 5+ years of people leadership, program leadership, or matrixed cross-functional leadership experience
  • Experience leading employee-facing digital transformation initiatives from strategy through execution and measurement
  • Strong understanding of ITSM, employee service delivery, knowledge management, workflow automation, collaboration platforms, intranet or portal experiences, and enterprise SaaS ecosystems
  • Experience using employee feedback, service data, analytics, and product metrics to prioritize work and measure impact
  • Strong stakeholder management skills and ability to influence senior leaders across IT, HR, Security, Communications, Workplace, and business teams
  • Excellent written, verbal, and executive communication skills
  • Strong change management and adoption experience, including driving behavior change across diverse employee populations
  • Familiarity with accessibility, privacy, security, and compliance considerations for employee-facing systems
  • Bachelor’s degree or equivalent practical experience
  • Advanced degree or relevant certifications
  • Experience with ServiceNow, Workday, Google Workspace, Slack, Okta, Jira, Confluence, intranet or employee experience platforms, endpoint experience tools, DEX monitoring platforms, or AI-enabled service desk tools
  • Experience implementing self-service, virtual agent, employee service center, enterprise search, or knowledge management programs
  • Background in service design, UX research, product operations, human-centered design, or journey mapping
  • Experience in a regulated, high-growth, financial services, technology, or distributed workforce environment

What the Team is Saying

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SoFi Compensation & Benefits Highlights

  • Healthcare Strength Healthcare options are described as comprehensive, spanning medical, dental, vision, company‑paid life and disability, EAP, and mental‑health coaching/therapy, along with wellness and gym programs. Some plans include employer HSA contributions and even 100% premium coverage in certain cases, underscoring robust day‑to‑day support.
  • Parental & Family Support Programs include up to 12 weeks of fully paid parental leave, fertility and adoption resources, and subsidized backup child and elder care. Additional offerings such as pet insurance round out a family‑friendly package.
  • Leave & Time Off Breadth Time off includes flexible vacation for exempt staff, generous PTO/sick time for non‑exempt employees, paid holidays, bereavement, jury duty, disability leaves, and early‑release “SoFi Fridays.” This breadth creates multiple avenues to step away and recharge across different employee groups.

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The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2011

What We Do

SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.

Why Work With Us

Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

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SoFi Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!

Typical time on-site: Flexible
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HQSan Francisco, CA
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New York, NY
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Seattle, WA
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