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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
We’re looking for an Art Director, Generative AI to help evolve how our creative and product teams design, prototype, and produce work.
This role combines generative AI, creative production, and design systems. You’ll help maintain and evolve scalable design systems while exploring emerging AI tools that enable us to create high-quality imagery, video, and marketing assets faster and at scale.
As Art Director, Generative AI, you will architect and operate the technical infrastructure behind SoFi’s Creative Studio production workflows. You bring deep hands-on fluency in Figma Weave, Runway, and other node based design apps. and you know how to stitch those tools together into production-grade systems that scale.
What you’ll do:
- AI Workflows: Design, build, and maintain automated creative production workflows.
- AI-Driven Asset Generation: Leverage Figma Weave and emerging AI tools to generate, iterate, and scale imagery for our centralized image library. Leverage Figma Motion to create web-ready marketing assets and motion.
- Creative Collaboration: Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready imagery, video, and digital assets.
- Workflow Innovation: Identify opportunities to use AI, automation, and emerging technologies to make creative workflows faster, more scalable, and more efficient.
- Systems & Scale: Turn successful experiments into repeatable workflows, templates, and systems that can be adopted across the creative organization.
- Explore & Experiment: Stay current with emerging generative AI capabilities across image, video, animation, and creative production.
What you’ll need:
- Experience Level: 4+ years of relevant experience in AI generative imagery and Video, working on or building design systems at scale, and digital asset creation within an agency or in-house studio setting (IC3/IC4 level).
- Hands-on proficiency with Figma Weave, Runway or generative AI imagery and video creation including custom node development, pipeline design, and troubleshooting.
- Solid understanding of generative AI models, image generation pipelines, and prompt engineering best practices.
- Strong visual design and creative production skills.
- Ability to translate creative direction into high-quality, production-ready assets.
- A high bar for quality and a sense of ownership over the systems and outputs you build.
- Strong collaboration skills and experience working with designers and creative teams.
- Experience in digital marketing, campaign production, or creative operations is a strong plus.
Nice to have:
You’re a designer, systems thinker, and creative technologist who understands both the fundamentals of scalable design systems and the rapidly evolving possibilities of generative AI.
You’re excited to experiment with new tools, but more importantly, you know how to turn those experiments into useful, repeatable workflows that help creative teams make better work, faster.
Skills Required
- 4+ years of relevant experience in design systems, system architecture, or digital asset creation within an agency or in-house studio
- Strong product design foundation, including UX/UI, interaction patterns, accessibility, responsive systems, and complex digital products
- Experience building or scaling enterprise design systems for large organizations, multiple product teams, and complex governance
- Deep knowledge of Figma libraries, variables, components, tokens, templates, and AI-powered workflows
- Experience using generative design tools, specifically Figma Weave, Figma Motion, and Figma Agents or equivalent AI design assistants
- Strong systemic thinking and understanding of how to scale visual assets systematically
- Ability to take creative direction and execute with high technical precision in a fast-paced environment
- Portfolio showcasing visual asset generation, motion or interactive elements, and clean, organized Figma file structures
- Background in product design
- Proficiency in Adobe Creative Suite, including After Effects or Substance
- Experience in fintech or heavily regulated industries
- Working knowledge of HTML/CSS and responsive web design principles
What the Team is Saying
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
