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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
SoFi’s Creative Studio is looking for a forward-thinking Design Systems + AI Workflow Specialist to bridge the gap between traditional production, advanced AI tools, and design systems. In this role, you will directly support Art Directors and Interactive Designers by leveraging cutting-edge AI features within Figma to scale our visual libraries, automate workflows, and build out robust components. This is not a traditional production designer/ad-resizing role; it is a high-utility contractor position centered on rapid prototyping, asset generation, and systemic design. You will play a pivotal role in streamlining our asset pipeline while maintaining technical precision and visual quality across our marketing channels.
What you’ll do:
- Design System Development: Utilize Figma Agents and automated workflows to build, maintain, and expand our comprehensive design system.
- Component & Template Creation: Construct and organize scalable design templates and flexible UI components within Figma to empower interactive design teams.
- AI-Driven Asset Generation: Leverage Figma Weave and Figma Motion to generate, iterate, and animate visual assets at scale for our centralized image library.
- Creative Collaboration: Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready assets.
- Workflow Optimization: Experiment with enterprise-approved generative AI tools and plugins to streamline the asset pipeline and eliminate repetitive design tasks.
- Brand & Quality Alignment: Maintain visual consistency and adhere to brand guidelines across all systematically generated deliverables.
What you’ll need:
- Experience Level: 4+ years of relevant experience in design systems, system architecture, or digital asset creation within an agency or in-house studio setting.
- Strong product design foundation — understands UX/UI, interaction patterns, accessibility, responsive systems, and how systems function across complex digital products.
- Enterprise design systems experience — has built or scaled systems for large organizations, ideally with thousands of components, multiple product teams, and complex governance.
- Figma expertise — deep knowledge of Figma libraries, variables, components, tokens, templates, and increasingly AI-powered workflows.
- AI Tool Integration: Proven experience using generative design tools, specifically Figma Weave, Figma Motion, and Figma Agents (or equivalent AI design assistants).
- Systemic Thinking: A strong understanding of design systems and how to scale visual assets systematically.
- Collaborative Mindset: Ability to take creative direction from Art Directors and execute it with high technical precision in a fast-paced environment.
- Portfolio Proof: A portfolio showcasing visual asset generation, motion/interactive elements, and clean, organized Figma file structures.
Nice to have:
- Background in product design.
- Proficiency in Adobe Creative Suite, including After Effects for motion graphics or Substance for 3D asset creation.
- Experience in Fintech or heavily regulated industries. Working knowledge of HTML/CSS and responsive web design principles. rand systems.
Skills Required
- 4+ years of relevant experience in design systems, system architecture, or digital asset creation within an agency or in-house studio
- Strong product design foundation, including UX/UI, interaction patterns, accessibility, responsive systems, and complex digital products
- Experience building or scaling enterprise design systems for large organizations, multiple product teams, and complex governance
- Deep knowledge of Figma libraries, variables, components, tokens, templates, and AI-powered workflows
- Experience using generative design tools, specifically Figma Weave, Figma Motion, and Figma Agents or equivalent AI design assistants
- Strong systemic thinking and understanding of how to scale visual assets systematically
- Ability to take creative direction and execute with high technical precision in a fast-paced environment
- Portfolio showcasing visual asset generation, motion or interactive elements, and clean, organized Figma file structures
- Background in product design
- Proficiency in Adobe Creative Suite, including After Effects or Substance
- Experience in fintech or heavily regulated industries
- Working knowledge of HTML/CSS and responsive web design principles
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Core coverage is described as comprehensive—medical, dental, and vision—along with company‑paid life and disability insurance, HSA/FSA options, and access to mental‑health support including therapy sessions and EAP resources. Materials also note heavily subsidized U.S. medical premiums and no‑cost digital mental‑health care.
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Parental & Family Support — Public benefits list up to 12 weeks of fully paid parental leave, plus fertility/adoption/surrogacy support, paid caregiver leave, and subsidized backup child/elder care. Pet insurance and related family‑oriented resources are also highlighted.
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Affordable Benefits — Benefits pages describe significantly subsidized medical coverage, 100% employer‑paid premiums for certain dental/vision plans, and employer HSA contributions on HDHP options. These features point to lower out‑of‑pocket costs for several core benefits.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
