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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
SoFi’s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business. This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto. It reports directly into our VP of Affiliate & Referral Marketing.
Besides owning the external relationships & engagement with top affiliate partners, this role will partner closely with internal x-functional leadership across Product Marketing, the Business Units, Business Corporate Development, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives.
There is a large business development component to this role, including helping to onboard and optimize partners and investors to our Loan Platform Business in Affiliates, and ensuring SoFi is top of mind with partners in exploring new B2B opportunities in areas such as Big Business Banking, SMB Lending, SoFi Stablecoin & Crypto adoption and Secured Lending.
Importantly, this role will be accountable to driving the Strategy & Foundational Capabilities for the Affiliate Channel as a whole. This most directly involves identifying and setting stretch goals, establishing our tech capabilities & innovation roadmap, prioritizing our test & learn strategy, and diving deep into funnel optimization.
What You’ll Do
- Strategic Leadership: Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.
- Portfolio Planning, Initiatives, and Testing: Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals.
- Business Development: Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.
- Talent Development: Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.
- Stakeholder Alignment: Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.
- Innovation: Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.
What You’ll Need
- Total Experience: 15+ years of related experience (or 12+ years with a Master’s degree).
- Industry Expertise: 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products
- Management Expertise: Proven track record of managing high performing teams including senior managers and other people managers.
- Technical Literacy: Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.
- Regulatory Knowledge: Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.
Skills Required
- 15+ years of related experience, or 12+ years with a master's degree
- 10+ years of performance marketing experience
- At least 5 years of affiliate marketing experience
- Experience focused on financial services, lending, and/or banking products
- Track record managing high-performing teams, including senior managers and people managers
- Expert understanding of affiliate marketing platforms, including Impact, Tableau, and Snowflake
- Knowledge of affiliate capabilities, including hosted models, APIs, and lead generation platforms
- Deep knowledge of state and federal regulations affecting lending, banking, and affiliate marketing
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive—medical, dental, vision, and mental-health support. Materials also indicate high employer premium contributions on core plans, enhancing overall value.
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Parental & Family Support — Offerings include fully paid parental leave and extensive family benefits such as fertility, adoption resources, parenting support, and backup childcare/eldercare. Paid caregiver leave and related supports are also highlighted.
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Affordable Benefits — Materials indicate the company covers most or all medical premiums on certain plans, helping keep employee premium costs low. HSA/FSA options further support affordability.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
