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Our purpose is to simplify and automate the insurance life cycle so that our customers can focus on what matters most.
The Role
The Director of AI Marketing will lead the go-to-market strategy for AI products, develop messaging frameworks, and ensure successful launches while collaborating across teams to drive customer engagement and success.
Summary Generated by Built In
$120,000 - $160,000 + VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
JOB DESCRIPTION
We are seeking a Director, AI Marketing, to define and operationalize the go-to-market strategy, commercial narrative, messaging standards, and launch processes for Vertafore's Velocity AI Platform and growing portfolio of Velocity AI agents. This director-level individual contributor will report to the Chief Marketing Officer, align day-to-day with the Velocity AI Platform team, and partner across AI, product management, product marketing, sales enablement, PR, web, creative, and cross-functional agent teams to bring AI innovation to market with a clear, differentiated, customer-ready story.
The ideal candidate is a strategic product marketer and exceptional content creator who can translate complex AI capabilities into customer-value narratives that drive belief and action. They are highly collaborative, influential without direct authority, and able to create clarity in a fast-moving environment.
Core Requirements & Responsibilities
Essential job functions include, but are not limited to, the following:• NARRATIVE Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore's AI innovation leadership and support the company's broader Distribution Velocity viewpoint for the industry.• LAUNCH PROCESS Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.• ROADMAP TRANSLATION & VALUE MESSAGING Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.• PMM PARTNERSHIP Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.• MESSAGING FRAMEWORK Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.• MARKET & USE CASE EXPERTISE Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore's agency, MGA, and carrier business segments.• SALES ENABLEMENT Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.• CONTENT STRATEGY Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.• MARKETING INTEGRATION Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.• PROOF POINTS & FEEDBACK Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.
Knowledge, Skills and Abilities• MESSAGING Exceptional messaging, positioning, storytelling, and content development skills, including the ability to translate technical capabilities into clear workflow impact, customer value statements, and commercial narratives.• PRODUCT MARKETING Strong understanding of B2B SaaS or platform product marketing, launches, sales enablement, and buyer journeys.• AI INSURANCE FLUENCY Curiosity about AI and its application to insurance workflows across agency, MGA, carrier, and broader distribution value chains.• PROCESS DESIGN Experience building scalable launch frameworks, messaging systems, and cross-functional operating models.• INFLUENCE Executive communication, stakeholder alignment, collaboration, and influence in matrixed environments.• PROJECT MANAGEMENT Attention to detail and ability to drive multiple workstreams in a fast-moving environment.• AMBIGUITY Comfort creating structure where processes, narratives, or operating models are still being defined.• AI TOOLS Familiarity with AI tools and prompting techniques, including building or leveraging GPTs to improve go-to-market efficiency.
Qualifications• EXPERIENCE LEVEL 10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.• GTM EXPERIENCE Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.• EMERGING TECH Experience with AI, automation, data products, platforms, or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.• INDUSTRY EXPERIENCE Experience in insurance, InsurTech, financial services, or another regulated industry preferred; ability to learn complex domains quickly is essential.• SENIOR PARTNERSHIP Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.• EDUCATION Bachelor's degree in marketing, business, communications, or a related field required; MBA or equivalent experience helpful.
About Vertafore Velocity AI
Vertafore Velocity AI is purpose-built for insurance, bringing artificial intelligence directly into the core systems agencies, MGAs, and carriers already use. The Velocity AI Platform serves as the innovation foundation behind Vertafore's growing portfolio of AI agents, enabling secure, scalable AI development across the company's core product families.
Built to help the industry move from friction to flow, Velocity AI supports Vertafore's broader focus on Distribution Velocity - helping agencies, MGAs, and carriers accelerate workflows, improve decisions, reduce manual work, and operate with greater speed, consistency, and clarity.
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work remote with a stable internet connection on an as needed basis• Located and working from an office location (when required)• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only
Why Vertafore is the place for you: *US Only
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
JOB DESCRIPTION
We are seeking a Director, AI Marketing, to define and operationalize the go-to-market strategy, commercial narrative, messaging standards, and launch processes for Vertafore's Velocity AI Platform and growing portfolio of Velocity AI agents. This director-level individual contributor will report to the Chief Marketing Officer, align day-to-day with the Velocity AI Platform team, and partner across AI, product management, product marketing, sales enablement, PR, web, creative, and cross-functional agent teams to bring AI innovation to market with a clear, differentiated, customer-ready story.
The ideal candidate is a strategic product marketer and exceptional content creator who can translate complex AI capabilities into customer-value narratives that drive belief and action. They are highly collaborative, influential without direct authority, and able to create clarity in a fast-moving environment.
Core Requirements & Responsibilities
Essential job functions include, but are not limited to, the following:• NARRATIVE Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore's AI innovation leadership and support the company's broader Distribution Velocity viewpoint for the industry.• LAUNCH PROCESS Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.• ROADMAP TRANSLATION & VALUE MESSAGING Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.• PMM PARTNERSHIP Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.• MESSAGING FRAMEWORK Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.• MARKET & USE CASE EXPERTISE Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore's agency, MGA, and carrier business segments.• SALES ENABLEMENT Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.• CONTENT STRATEGY Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.• MARKETING INTEGRATION Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.• PROOF POINTS & FEEDBACK Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.
Knowledge, Skills and Abilities• MESSAGING Exceptional messaging, positioning, storytelling, and content development skills, including the ability to translate technical capabilities into clear workflow impact, customer value statements, and commercial narratives.• PRODUCT MARKETING Strong understanding of B2B SaaS or platform product marketing, launches, sales enablement, and buyer journeys.• AI INSURANCE FLUENCY Curiosity about AI and its application to insurance workflows across agency, MGA, carrier, and broader distribution value chains.• PROCESS DESIGN Experience building scalable launch frameworks, messaging systems, and cross-functional operating models.• INFLUENCE Executive communication, stakeholder alignment, collaboration, and influence in matrixed environments.• PROJECT MANAGEMENT Attention to detail and ability to drive multiple workstreams in a fast-moving environment.• AMBIGUITY Comfort creating structure where processes, narratives, or operating models are still being defined.• AI TOOLS Familiarity with AI tools and prompting techniques, including building or leveraging GPTs to improve go-to-market efficiency.
Qualifications• EXPERIENCE LEVEL 10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.• GTM EXPERIENCE Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.• EMERGING TECH Experience with AI, automation, data products, platforms, or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.• INDUSTRY EXPERIENCE Experience in insurance, InsurTech, financial services, or another regulated industry preferred; ability to learn complex domains quickly is essential.• SENIOR PARTNERSHIP Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.• EDUCATION Bachelor's degree in marketing, business, communications, or a related field required; MBA or equivalent experience helpful.
About Vertafore Velocity AI
Vertafore Velocity AI is purpose-built for insurance, bringing artificial intelligence directly into the core systems agencies, MGAs, and carriers already use. The Velocity AI Platform serves as the innovation foundation behind Vertafore's growing portfolio of AI agents, enabling secure, scalable AI development across the company's core product families.
Built to help the industry move from friction to flow, Velocity AI supports Vertafore's broader focus on Distribution Velocity - helping agencies, MGAs, and carriers accelerate workflows, improve decisions, reduce manual work, and operate with greater speed, consistency, and clarity.
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work remote with a stable internet connection on an as needed basis• Located and working from an office location (when required)• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only
- The opportunity to work in a space where modern technology meets a stable and vital industry
- Medical, vision & dental plans
- Life, AD&D
- Short Term and Long Term Disability
- Pension Plan & Employer Match
- Maternity, Paternity and Parental Leave
- Employee and Family Assistance Program (EFAP)
- Education Assistance
- Additional programs - Employee Referral and Internal Recognition
Why Vertafore is the place for you: *US Only
- The opportunity to work in a space where modern technology meets a stable and vital industry
- We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
- Medical, vision & dental plans
- PPO & high-deductible options
- Health Savings Account & Flexible Spending Accounts Options:
- Health Care FSA
- Dental & Vision FSA
- Dependent Care FSA
- Commuter FSA
- Life, AD&D (Basic & Supplemental), and Disability
- 401(k) Retirement Savings Plain & Employer Match
- Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
- Parental Leave & Adoption Assistance
- Employee Assistance Program (EAP)
- Education & Legal Assistance
- Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
- Commuter Benefits (Denver)
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.
Skills Required
- 10+ years of progressive experience in B2B SaaS marketing, product marketing
- Significant experience with messaging, positioning, launches, enablement
- Experience with AI, automation, or emerging technology categories preferred
- Experience in insurance, InsurTech, or financial services preferred
- Bachelor's degree in marketing, business, or related field
What the Team is Saying
Tyler
Senior Project Manager | Software Implementation
Vertafore Compensation & Benefits Highlights
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Leave & Time Off Breadth — Flexible or “unlimited” PTO, numerous paid holidays, and a companywide refresh day indicate broad time‑off availability. Time off is described as easy to use in practice.
-
Healthcare Strength — Multiple medical plan options (including PPO and HDHP with HSA) plus dental and vision point to a well-rounded offering. Plan choice and perceived quality are characterized as solid.
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Flexible Benefits — A “Flexible First” hybrid setup supports remote work with offices for collaboration. Extras like paid volunteer time and a home‑office stipend reinforce day‑to‑day flexibility.
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The Company
What We Do
We believe insurance is about relationships. And technology should only make them stronger. We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today. Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust. Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating. Quite simply…we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.
Why Work With Us
Our team is bright and talented, and we bring passion to the work we do every day and continually strive to improve. We’re a Flexible First work environment, meaning team members work from home as often as they’d like, while using our offices as a place for collaboration, community, and team building. We work hard and we have fun doing it!
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Vertafore Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Flexible First working environment allows team members to work from home as often as they'd like, while using our offices for collaboration and team building.
Typical time on-site:
Flexible
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