As a member of the Nexstar sales team, the Digital Sales Account Executive (DAE) is responsible for generating and growing digital marketing service revenue for the company. The DAE will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the linear television and digital marketing services areas.
The Digital Sales Account Executive will achieve this by professionally and effectively selling Nexstar Digital, Nexstar’s Digital suite of digital marketing services/products (including targeted video, display, social media, SEO/SEM, email, and sponsorships) as well as linear television with the objective of advancing client objectives.
Responsibilities:
- Digital and television marketing services sales lead and subject matter expert in your market
- Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue target
- Establish, maintain and grow meaningful client relationship
- Generate new marketing services business and grow business from existing clients
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Conduct educational forums and/or seminars for clients
- Be an effective partner with the market’s sales team in generating synergy revenue
- Must be an Effective closer
- Consistently communicate with clients
Requirements:
Education: BA or BS in Business, Marketing, Advertising or Communications preferred
Experience:
- 1+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and its effective use for clients.
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Up to date on latest trends in digital marketing service industry
- Resourceful, self-motivated and a skillful multi-tasker
- Ability to manage account receivables for your book of business
- Proficiency in Excel, PowerPoint, and ability to become proficient with in-house sales systems
- Valid driver’s license with an acceptable driving record
ALL Applicants must apply on-line at: https://nexstar.wd5.myworkdayjobs.com/nexstar.
Please upload cover letter, references, and resume.
EOE/Minorities/Females/Vet/Disability
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example: wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
#L1-Onsite
Skills Required
- BA or BS in Business, Marketing, Advertising or Communications
- 1+ years of digital marketing or media sales experience
- Significant knowledge of local digital marketing product offerings
- Motivated, enthusiastic, self-starter able to work independently and on a team
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute through collaboration and consultative selling
- Excellent follow-up, organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Up-to-date on latest digital marketing trends
- Resourceful, self-motivated and able to multi-task
- Ability to manage account receivables for book of business
- Proficiency in Excel and PowerPoint and ability to learn in-house sales systems
- Valid driver's license with an acceptable driving record
- Demonstrated ability to close sales
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
