Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Understand different ways to tell a story, particularly producing short videos and choosing great photos
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
- Promote and distribute news content on social media
Skill/ Experience Requirements
- 2 years of experience in digital content and journalism
- Capable of researching, interviewing, and writing original news articles
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Skills Required
- 2 years of experience in digital content and journalism
- Ability to research, interview, and write original news articles
- Strong headline writing skills
- Strong multitasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of SEO best practices and AP Style
- Strong teamwork and interpersonal skills
- Ability to learn new technology independently and quickly
- Strong communication skills
- Schedule flexibility for nights and weekends
- Ability to regularly meet performance measurements
- Strong understanding of Google Analytics
- Chartbeat experience
- Proficiency in Microsoft Office
- HTML, CSS, and Photoshop experience
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
