Digital Marketing Strategist

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
Junior
Digital Media • News + Entertainment
The Role
Sell customized digital advertising solutions, including OTT, CTV, display, video, social, search, and email marketing, to local and regional clients. Responsibilities include prospecting, building a book of business, developing proposals, presenting strategies, coordinating campaign execution, monitoring performance, and providing optimization recommendations. The role requires strong communication, relationship-building, sales, and digital advertising knowledge.
Summary Generated by Built In
  • The only duopoly in St. Louis is looking for our next super star seller to join our incredible team.  FOX 2/St. Louis 11 (CW) is a trusted source for news, entertainment, and community engagement in St. Louis-DMA market 24. As we expand our digital footprint, we are seeking a driven and client-focused Digital Marketing Strategist to join our sales team. This is a great opportunity for a motivated individual who understands the digital advertising landscape and is passionate about helping local businesses grow.

    Job Summary:
    The Digital Marketing Strategist will be responsible for selling customized digital advertising solutions—including OTT, CTV, display, video, social, and search, to local and regional clients. You will work closely with clients to identify their needs, propose tailored digital strategies, and guide campaigns from pitch to performance analysis.

    Key Responsibilities:

    ·        Sell a full suite of digital advertising products (including OTT/CTV, SEO/SEM, display, video, social media, and email marketing).

    ·        Build and manage a book of business through prospecting, networking, referrals, and cold outreach.

    ·        Develop client-focused proposals and present them with confidence and clarity.

    ·        Partner with internal teams (marketing, creative, digital operations) to execute high-quality campaigns.

    ·        Monitor and analyze campaign performance, delivering regular reporting and optimization recommendations to clients.

    ·        Stay informed on industry trends and emerging digital platforms to provide cutting-edge solutions.

    Qualifications:

    ·        1+ years of digital advertising sales experience preferred; broadcast media sales experience is a plus.

    ·        Proven track record of meeting or exceeding sales goals.

    ·        Understanding digital ad products such as OTT/CTV, Social, Native, Streaming Audio, Out-of-Home, SEM and SEO.

    ·        Excellent communication, presentation, and relationship-building skills.

    ·        Self-motivated with a hunter mentality and a passion for helping businesses succeed.

    ·        Ability to work independently and manage multiple accounts in a fast-paced environment.

    Preferred Skills:

    ·        Familiarity with CRM systems (e.g., Salesforce) and proposal platforms.

    ·        Understanding of analytics tools (e.g., Google Analytics, Facebook Business Manager, Adobe Analytics).

    ·        Knowledge of local/regional advertising markets.

     

What We Offer:

·        Competitive compensation

·        Full benefits package (health, dental, 401k, paid time off)

·        Comprehensive training and continuous support to accelerate your growth

·        A supportive, creative, collaborative workplace where your ideas are valued and innovation is encouraged

·        The opportunity to sell cutting-edge digital solutions backed by a trusted media brand

Skills Required

  • 1+ years of digital advertising sales experience
  • Proven track record of meeting or exceeding sales goals
  • Understanding of digital advertising products, including OTT/CTV, social, native, streaming audio, out-of-home, SEM, and SEO
  • Excellent communication, presentation, and relationship-building skills
  • Self-motivated with a hunter mentality and passion for helping businesses succeed
  • Ability to work independently and manage multiple accounts in a fast-paced environment
  • Familiarity with CRM systems such as Salesforce and proposal platforms
  • Understanding of analytics tools such as Google Analytics, Facebook Business Manager, and Adobe Analytics
  • Knowledge of local and regional advertising markets

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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