Digital Marketing Strategist

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
Junior
Digital Media • News + Entertainment
The Role
Sell integrated broadcast and digital advertising solutions to local businesses, prospect and develop new accounts, create customized proposals, present strategies, partner with internal teams to execute campaigns, monitor performance, and provide optimization recommendations while staying current on industry trends and technologies.
Summary Generated by Built In
  • St. Louis’ only television duopoly is looking for our next superstar seller to join our incredible team!

    FOX 2 and St. Louis 11 (CW) are trusted leaders in news, entertainment, and community engagement across the St. Louis DMA. We're looking for a driven Sales Account Executive who is ready to leverage best-in-class marketing solutions to help local businesses grow.

    You'll join a team of seasoned marketing professionals and tap into the unmatched reach of FOX and CW, driving revenue through both broadcast and digital advertising platforms.

    Why This Opportunity Stands Out

    • Home to Studio STL, the market's #1 lifestyle show and a premier platform for local business exposure.
    • More than 80 hours of local news programming each week.
    • Ability to sell a full suite of digital advertising solutions, including OTT/CTV, SEO/SEM, display, video, social media, email marketing, and more.
    • Access to premium live sports, including the NFL, College Football (including the Big Ten), NASCAR, MLB, MLS, and more.

    Key Responsibilities

    • Prospect and develop new business through networking, referrals, and cold outreach.
    • Create customized marketing proposals and confidently present integrated advertising solutions to clients.
    • Partner with internal teams to execute high-quality, results-driven campaigns.
    • Monitor and analyze campaign performance, providing clients with regular reporting and optimization recommendations.
    • Stay current on industry trends, emerging technologies, and digital platforms to deliver innovative marketing strategies.

    Qualifications

    • One or more years of digital advertising sales experience preferred; broadcast media sales experience is a plus.
    • Proven track record of meeting or exceeding sales goals.
    • Working knowledge of digital advertising products, including OTT/CTV, social media, native advertising, streaming audio, out-of-home, SEM, and SEO.
    • Excellent communication, presentation, and relationship-building skills.
    • Self-motivated with a hunter mentality and a passion for helping businesses succeed.
    • Strong organizational skills with the ability to manage multiple accounts in a fast-paced environment.

    Preferred Skills

    • Experience using CRM systems and proposal platforms.
    • Familiarity with analytics tools such as Google Analytics, Meta Business Manager, or Adobe Analytics.
    • Demonstrated ability to set and achieve long-term sales objectives through strong initiative, strategic planning, and execution.

What We Offer

  • Competitive compensation package featuring a commission-based pay structure with uncapped earning potential.
  • Comprehensive benefits, including medical, dental, 401(k), and paid time off.
  • Ongoing training and professional development to accelerate your success.
  • The opportunity to sell cutting-edge digital marketing solutions backed by two of the most trusted media brands in the market.
  • A supportive, creative, and collaborative culture where your ideas are valued, innovation is encouraged, and you'll work with the best team St. Louis has to offer!

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com).  Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].

Skills Required

  • One or more years of digital advertising sales experience
  • Broadcast media sales experience
  • Proven track record of meeting or exceeding sales goals
  • Working knowledge of digital advertising products (OTT/CTV, social media, native advertising, streaming audio, out-of-home, SEM, SEO)
  • Excellent communication, presentation, and relationship-building skills
  • Self-motivated with a hunter mentality and a passion for helping businesses succeed
  • Strong organizational skills with the ability to manage multiple accounts in a fast-paced environment
  • Experience using CRM systems and proposal platforms
  • Familiarity with analytics tools such as Google Analytics, Meta Business Manager, or Adobe Analytics
  • Demonstrated ability to set and achieve long-term sales objectives through strategic planning and execution
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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