The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.
ResponsibilitiesDigital Campaign Execution & Optimisation
Plan, implement, and optimise digital campaigns across paid search, display, social, and email to drive buyer activity, seller leads, and auction participation. Manage budgets with full accountability for return on investment
Web, SEO & Content Performance Management
Manage website content updates, landing pages, SEO improvements, and digital content performance to enhance visibility, traffic, and conversion across international markets
Analytics, Reporting & Insight Generation
Analyse campaign performance metrics using advanced analytics tools to deliver actionable insights to stakeholders, maximise marketing ROI, and support regional growth targets.
Cross-Functional Coordination & Digital Enablement
Collaborate with Country Marketing Managers, Product, and central digital teams to align campaign priorities, share best practices, and support digital enablement across markets
Skills Required
- Execute and optimise digital campaigns across paid search, display, social, and email
- Manage website content, landing pages, and SEO improvements
- Analyse campaign performance using analytics tools and deliver actionable insights
- Manage budgets and be accountable for marketing ROI
- Collaborate with country and central teams to align campaigns and support digital enablement
RB Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RB Global and has not been reviewed or approved by RB Global.
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Retirement Support — Retirement plans with employer matching are highlighted in multiple postings, supporting long‑term savings for U.S. employees. Plan details are positioned as a core component of the total package and are frequently called out alongside other key benefits.
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Equity Value & Accessibility — An Employee Stock Purchase Plan is emphasized, including accessible design features such as cashless participation and look‑back/discount mechanics. Participation is portrayed as broad and a meaningful part of total rewards across regions.
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Leave & Time Off Breadth — Paid time off and company holidays are consistently described as part of the standard offering. Time away benefits are frequently praised as a strength that enhances overall compensation value.
RB Global Insights
What We Do
RB Global, Inc. (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace and trusted provider of value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, RB Global serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. For more information about RB Global, visit rbglobal.com.
