The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.
ResponsibilitiesDigital Campaign Execution & Optimisation
Plan, implement, and optimise digital campaigns across paid search, display, social media, and email to drive buyer activity, seller leads, and auction participation. Manage digital marketing budgets with full accountability for return on investment.
Web, SEO & Content Performance Management
Manage website content updates, landing pages, SEO improvements, and digital content performance to enhance visibility, traffic, and conversion across international markets.
Analytics, Reporting & Insight Generation
Analyse campaign performance metrics using advanced analytics tools to deliver actionable insights to stakeholders, maximise marketing ROI, and support regional growth targets.
Cross-Functional Coordination & Digital Enablement
Collaborate with Country Marketing Managers, Product teams, and central digital teams to align campaign priorities, share best practices, and support digital enablement across markets.
- Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
- Minimum 7 years of experience in a solution-oriented, sales and marketing environment.
- Advanced knowledge of Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
- User interface development experience is an asset.
- Experience working with dynamic, data-driven pages is an asset.
- Experience working with Liferay CMS, JavaScript, and CSS is an asset.
- Ability to multitask and work on numerous projects in a fast-paced environment.
- Ability to plan, develop, coordinate, and participate in various media activities.
- Working knowledge of related software, including Photoshop, Dreamweaver, and video editing tools.
Skills Required
- Plan, implement, and optimise digital campaigns across paid search, display, social, and email
- Manage campaign budgets with accountability for return on investment
- Manage website content updates, landing pages, and SEO improvements
- Analyse campaign performance using advanced analytics tools to deliver actionable insights
- Collaborate with Country Marketing Managers, Product, and central digital teams to align priorities
Ritchie Bros. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ritchie Bros. and has not been reviewed or approved by Ritchie Bros..
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Affordable Benefits — Medical coverage is often considered very affordable, with low employee costs noted as a differentiator. Benefits begin on day one, which strengthens perceived value.
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Leave & Time Off Breadth — PTO and paid holidays are part of the standard package across regions under RB Global. Day‑one eligibility and clear time‑off programs contribute to a well‑rounded offering.
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Retirement Support — A 401(k) with company match in the U.S. and RRSP match in Canada are offered, alongside an ESPP for employee ownership. These programs indicate solid retirement support across locations.
Ritchie Bros. Insights
What We Do
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; MarketplaceE, an online marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanet, TruckPlanet, Kruse Energy Auctioneers, and Cat® auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit RitchieBros.com.
