About the Role
As a Digital Marketing Specialist, with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across digital marketing analytics, content management systems (CMS), and consultative marketing strategy.
In this role, you will:
Serve as the health division digital team’s analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.
Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.
Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics.
Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs.
Launch and monitor A/B tests within Sitecore to enhance user experiences and performance.
Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences
Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.
This role is ideal for someone who thrives at the intersection of digital marketing analytics, technical CMS expertise, and strategic consulting. You will have the opportunity to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.
Responsibilities
Analytics & Reporting (70%)
Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric.
Develop dashboards and reports to track KPIs, identify trends, and provide actionable insights.
Measure efforts around A/B testing and conversion rate optimization to improve engagement and performance metrics.
Website Management (15%)
Ability to edit and maintain web pages using Sitecore CMS to apply edits, as needed, to align with measurement needs.
Launch and monitor A/B tests within Sitecore.
Consultative Strategy (15%)
Act as a digital marketing consultant for Asian and global marketing teams.
Provide strategic recommendations to enhance digital campaigns and user experiences.
Stay updated on digital marketing trends and share best practices across teams. Participate in communication initiatives that extend beyond direct responsibilities.
Be flexible, proactive, and a creative team player.
Other Duties
Performs other duties as assigned.
Job Qualifications
Education: Bachelor's Degree (BS/ BA) is a minimum.
Experience
5-7 years of relevant experience in digital marketing and analytics.
Must-Have Skills
Analytics Expertise: Proficiency in Google Analytics 4 (GA4) and Google Data Studio.
CMS Experience: Hands-on experience with Sitecore or similar web content management systems.
Strategic Thinking: Ability to provide consultative support and strategic recommendations.
Strong understanding of SEO, web performance metrics, and digital marketing trends.
Preferred Skills
Experience with Microsoft PowerBi and Fabric or similar tools.
Experience with A/B testing tools and conversion rate optimization.
Soft Skills
Excellent communication and collaboration skills to work with cross-functional teams.
Analytical mindset with a knack for problem-solving.
Ability to manage multiple projects and meet deadlines in a fast-paced environment
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Skills Required
- Bachelor's Degree (BS/BA)
- 5-7 years relevant experience in digital marketing and analytics
- Proficiency in Google Analytics 4 (GA4)
- Proficiency in Google Data Studio
- Hands-on experience with Sitecore CMS
- Strong understanding of SEO and web performance metrics
- Ability to provide consultative support and strategic recommendations
- Experience with Microsoft PowerBI and Fabric
- Experience with A/B testing tools and conversion rate optimization
- Excellent communication, collaboration, and project management skills
Wolters Kluwer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolters Kluwer and has not been reviewed or approved by Wolters Kluwer.
-
Leave & Time Off Breadth — Time away benefits are positioned as broad, spanning vacation and sick time plus paid holidays and other covered leave types. Paid parental and caregiver leave, bereavement leave, and a volunteer day contribute to a more comprehensive time-off offering.
-
Retirement Support — Retirement support is framed as meaningful through access to a 401(k)/retirement plan paired with company matching and additional contribution features in some descriptions. This is reinforced by mentions of profit sharing and other long-term savings-oriented programs.
-
Parental & Family Support — Family-oriented support stands out through adoption assistance and paid parental leave provisions. These benefits are described alongside other caregiver supports that extend beyond basic leave categories.
Wolters Kluwer Insights
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide. Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
