- Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets, including…
- Campaigns for new leads, stagnant deals, new features, etc.
- Product stories to engage audiences
- Sales enablement materials for product usage and feature launches.
- Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content to position PureSpectrum as a leader in market research technology.
- Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials.
- Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates.
- Monitor and upkeep HubSpot–maintain client email list hygiene, optimize marketing email campaigns and sales seat sequences.
- Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance.
- Support the overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success.
- 3 to 5 years of digital marketing experience
- Bachelor’s degree in a related field or equivalent education/professional experience required
- Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time
- Thrives in a fast-paced environment and is excellent at multitasking
- Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
- Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners
- Proficiency in Canva and Adobe Suite is required
- Proficiency in HubSpot and Zapier is required
- Proficiency in LinkedIn Ads, Google Ads & Google Analytics is required
- Experience with B2B marketing is a plus
- Experience with a CRM system (i.e. Pipedrive and ChurnZero) is a plus
- Unlimited Time Off
- Medical FSA, Dependent Care FSA, and Health Savings Account options
- 401 (k) plan with company match
- Dog Friendly Office
- Collaborate Office Space
- Team events and celebrations
- Hybrid flexibility
- Team workout classes at a private training facility
- Employees enjoy a casual dress code and a fun atmosphere within a professional team environment.
Top Skills
What We Do
Built on the ethos of making researchers’ jobs easier, PureSpectrum offers a research marketplace with global supportOur customers are always at the forefront of our minds as we push the industry’s data quality standards forward. Proud to be awarded MR Supplier of the Year in 2021, PureSpectrum continues to provide industry-leading data quality. PureSpectrum developed PureScore™ which monitors survey takers' long-term behavior on our platform and blocks poor respondents from participating, ensuring high-quality data for our clients. PureSpectrum is a simple yet innovative research experience from project inception to final reporting. Our sample Marketplace Platform gives researchers the ability to quickly access the highest quality respondents. With PureSpectrum, you get the best of everything: agile research with high-quality data you can trust. On the PureSpectrum Marketplace, researchers are empowered to run projects at whatever cadence their research demands. Our users have the power to access one of the largest consumer datasets available and only pay for the research they need. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020 and ranked for four years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.
Why Work With Us
PureSpectrum has created an environment where every employee feels seen, heard, and cared for. We encourage “candor with kindness” across all departments and empower our employees at every level with opportunities for professional growth.
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