Digital Marketing Manager

Description

DEPARTMENT: Marketing and Audience Services  

POSITION: Digital Marketing Manager 

REPORTS TO: Director of Marketing and Audience Services

WORK SCHEDULE: Monday – Friday, some evening and weekends required. 

CLASSIFICATION: Annual full-time, exempt

COMPENSATION: $71,000; benefits eligible after 90 days.

LOCATION: On-Site, Berkeley, California 

ABOUT BERKELEY REP

Berkeley Repertory Theatre (Berkeley Rep) has grown from a storefront stage to an international leader in innovative theatre. Known for its ambition, relevance, and excellence, as well as its adventurous audience, the nonprofit has provided a welcoming home for emerging and established artists since 1968. Over 6 million people have enjoyed more than 500 shows at Berkeley Rep, including 85 world premieres. Berkeley Rep shows have gone on to win 8 Tony Awards, 9 Obie Awards, 11 Drama Desk Awards, 1 Grammy Award, 1 Pulitzer Prize, and many other honors. In recognition of its place on the national stage, Berkeley Rep received the Tony Award for Outstanding Regional Theatre in 1997. Through its annual seven-play season, together with up to four special event presentations, Berkeley Rep invites audiences to enjoy an eclectic range of theatrical experiences featuring diverse artistic voices, themes, and perspectives.

Position Overview 

Reporting to the Director of Marketing and Audience Services, the Digital Marketing Manager serves as Berkeley Rep’s primary expert and practitioner in email marketing, with secondary ownership of social media and digital content strategy. This is an ideal role for an analytical, creatively-minded professional who excels at turning patron data into compelling, targeted communications that drive ticket sales, deepen audience relationships, and build long-term loyalty. 

Who We Are Looking For

We are looking for a data-driven marketer with a strategic mind and a passion for storytelling. You have a deep understanding of audience behavior and thrive on transforming complex patron data into highly effective, automated email campaigns that resonate and convert. While your core expertise lies in sophisticated CRM segmentation and email technical management, you also have a sharp eye for digital trends and love collaborating on engaging social media and content strategies. You are seeking a hands-on role where your analytical skills and creative instincts will directly impact audience growth and loyalty at one of the nation's leading regional theaters. 

Essential Duties and Responsibilities 

Email Marketing Strategy and Ownership 

• Own the end-to-end email marketing program, from strategic planning through execution, analysis, and continuous optimization. 
• Develop and manage a comprehensive email calendar covering campaigns across all departments. 
• Build and execute sophisticated segmentation strategies using Tessitura CRM, ensuring the right message reaches the right patron at the right time. 
• Design and manage automated lifecycle email sequences, including post-purchase flows, onboarding series, lapsed patron reactivation, and loyalty programs. 
• Collaborate with the Director of Marketing and Audience Services and Communications Associate to write compelling, on-brand email and social copy across all campaign types with a consistent, audience-specific voice. 
• Establish and maintain benchmarks for open rates, click-through rates, conversion rates, and revenue attribution; present performance insights and make strategic recommendations to leadership. 
• Ensure full compliance with CAN-SPAM, GDPR, and CCPA regulations, including proper list hygiene, opt-out processing, and consent management. 
• Maintain a monthly newsletter in collaboration with other departments, balancing storytelling and engagement with conversion goals. 

Email Campaign Execution and Technical Management 

• Manage day-to-day operations in WordFly and Tessitura, including list extractions, imports, campaign builds, deployment, and post-send analysis. 
• Regularly reconcile WordFly and Tessitura to maintain synchronization, data integrity, and email deliverability. 
• Monitor and resolve email blocking or deliverability issues with service providers; coordinate with platform support as needed. 
• Integrate email platforms with Tessitura CRM to ensure seamless data exchange, accurate tracking, and complete patron journey visibility. 
• Implement and maintain GA4 tracking across email campaigns to capture full-funnel performance data. 
• Collaborate with the Marketing Associate and Marketing Fellow to execute automated campaigns and ensure consistent post-show communications. 
• Partner with the Associate Director of Marketing on season renewal, acquisition, and sustaining donor email campaigns. 
• Stay current on emerging email marketing technologies, deliverability standards, and industry regulations; proactively share best practices across the organization. 

Social Media and Digital Content Strategy 

• Develop and execute a robust social media strategy across Instagram, TikTok, Facebook, X, LinkedIn, and emerging platforms, aligned with marketing goals and institutional brand. 
• Oversee weekly content meetings to align social media planning with production schedules, campaigns, and community activations. 
• Monitor social media trends, respond to comments and messages, and foster active audience engagement across channels; occasionally attend key opening nights or events to support live digital coverage. 
• Track, report, and analyze digital performance metrics—website traffic, conversion rates, email, and social engagement—using GA4 and CI dashboards; translate data into actionable insights and strategic adjustments. 

Other Responsibilities 

• Demonstrate a high degree of coachability and ability to integrate feedback into daily workflows and processes.  
• Actively participate in workshops and training, including harassment prevention, bystander intervention, and antiracism, equity, diversity, inclusion, and access initiatives. 
• All other duties as assigned. 

Requirements

Required Knowledge, Skills, and Abilities 

• At least 4–6 years of experience in digital marketing with a demonstrable specialization in email marketing. 
• Expert proficiency in email marketing platforms, including WordFly, Mailchimp, Prospect2, or Constant Contact. 
• Advanced experience with Tessitura CRM or comparable performing arts/nonprofit CRM for list management, segmentation, and campaign analysis. 
• Proven track record of developing and optimizing email programs that drive measurable revenue and engagement outcomes. 
• Strong analytical skills with experience in GA4 and email performance reporting; ability to translate data into clear strategic recommendations. 
• Demonstrated experience with A/B testing and data-driven campaign optimization. 
• Working knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements. 
• Excellent written communication skills with strong editorial instincts; ability to write clearly, concisely, and persuasively across audience segments.
• A high degree of emotional intelligence, adaptability, and cultural competency.
• Commitment to antiracism, equity, diversity, inclusion, and access.  
• Ability to manage multiple concurrent projects with strong attention to detail and organizational discipline. 

Preferred Knowledge, Skills, and Abilities 

• Experience with email deliverability monitoring and ISP blocking resolution. 
• Familiarity with SEO and SEM strategies. 
• Background in performing arts, cultural institutions, or subscription/membership organizations. 
• Experience guiding, collaborating with, or mentoring interns, fellows, or cross-functional team members in a shared project environment. 

Physical Requirements 

The following physical requirements are essential to the job functions of this position. While performing essential duties, the employee must be able to operate a computer, navigate complex digital platforms/CRM systems, review digital content and data sets, and communicate clearly and effectively across digital, phone, and in-person channels. The position requires the ability to see in color. 

Application Procedure  

Berkeley Rep is an equal opportunity employer and offers a full range of employee benefits including 85% employer-paid health and dental insurance, optional vision, FSA, and 403(b) plans, professional development support, paid vacation, sick leave, and holidays.

Online submissions only. Please include a cover letter and résumé when you submit your application. Persons from diverse backgrounds are highly encouraged to apply.

Berkeley Rep will contact candidates of interest. Please, no calls or faxes. Only complete submissions will be considered.