Digital Marketing/Communications Specialist I

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote or Hybrid
50K-76K Annually
Junior
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Building a better future for this generation and the next.
The Role
Develops and manages paid digital advertising campaigns across search, social, display, and video platforms. Responsibilities include keyword research, ad creation, audience targeting, campaign optimization, performance analysis, client reporting, strategic consultations, issue resolution, and maintaining account documentation in Salesforce. The role collaborates with Analytics, Advertising Operations, Innovation, and Sales teams while supporting client satisfaction, retention, and new product opportunities.
Summary Generated by Built In
Dealer.com is seeking a dynamic and results-driven Digital Marketing & Advertising Strategist to join our Dealer Marketing Operations team. This remote role is responsible for developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. You will manage a portfolio of dealer accounts, ensuring high performance, client satisfaction, and retention through data-driven advertising and tailored content strategies.
Note: This is not an SEO or organic social content role, though that experience might be beneficial.
Key Responsibilities:
Digital Marketing & Communications
  • Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.
  • Tailor advertising content to specific platforms and target audiences to maximize engagement.
  • Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking.
  • Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis.
  • Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.
  • Stay current on industry trends and competitor strategies to inform marketing initiatives.

Digital Advertising Strategy
  • Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.
  • Analyze advertising performance and translate data into actionable insights and strategic recommendations.
  • Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.
  • Monitor account performance and make independent decisions to adjust tactics and allocations.
  • Provide monthly performance reports and monthly strategic performance review consultations to clients via video meetings and email.
  • Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.
  • Collaborate with Sales to support new product opportunities and overcome client objections.
  • Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.

Qualifications:
  • Bachelor's degree and less than 2 years of experience, or 4 years of experience with no degree.
  • 1-2 years of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
  • Strong understanding of SEM, website/advertising analytics, and digital content strategy.
  • Ability to understand client goals and offer recommendations based on their desired outcomes and goals.
  • Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
  • Google Search, Display and Shopping + Microsoft Ads certifications preferred but must be obtained within 90 days of hire. ( If you possess these certs, please be sure to include them on your resume.)
  • Excellent communication, time management, email management, and client relationship skills.
  • Ability to travel up to 5% as needed for client meetings or team events.

USD 50,400.00 - 75,600.00 per year
Compensation:
Compensation includes a base salary in the range of $50,400.00 - $75,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 08/26/2026
EOE, including disability/vets

Skills Required

  • Bachelor's degree with less than 2 years of experience, or 4 years of experience without a degree
  • 1-2 years of experience in digital advertising or similar digital marketing functions
  • Strong understanding of SEM, website and advertising analytics, and digital content strategy
  • Ability to understand client goals and provide outcome-based recommendations
  • Proficiency with Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX
  • Google Search, Display, Shopping, and Microsoft Ads certifications
  • Excellent communication, time management, email management, and client relationship skills
  • Ability to travel up to 5% for client meetings or team events
  • Current authorization to work in the United States without current or future sponsorship

What the Team is Saying

Belinda
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Chris
John Chapman
Kib Yahyehyrab
Jenny Arias

Cox Enterprises Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage is positioned as robust with multiple medical plan options (PPOs and an HSA‑eligible HDHP), in‑network preventive care at 100%, and expanded mental health and virtual care access. Specialized offerings such as fertility benefits, gender‑affirming care, and wellness programs (e.g., Calm, FitnessOnDemand, Hinge Health) further bolster breadth.
  • Retirement Support The 401(k) program features an enhanced employer contribution for most newer hires—dollar‑for‑dollar matching up to 6% and an automatic 2% contribution after 90 days, with legacy formulas for earlier hire dates. Financial tools and student‑debt support via Candidly deepen long‑term savings support.
  • Parental & Family Support Paid parental leave of eight weeks, adoption assistance (up to $5,000 per adoption), and resources like backup care and childcare discounts are highlighted. Family‑building and caregiving supports (e.g., fertility coverage, Milk Stork, Care.com access) are emphasized across materials.

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The Company
HQ: Atlanta, Georgia
30,000 Employees
Year Founded: 1898

What We Do

Cox Enterprises is a family-owned enterprise spanning 125+ years of innovation. Through our diverse network of businesses, our people are shaping the future with bold thinking, cutting-edge technology and an unwavering commitment to doing what’s right. Across a range of industries — including automotive, agriculture, cleantech, journalism and more — we’re building a better future for this generation and the next. Make your mark at Cox!

Why Work With Us

Founded in 1898, Cox Enterprises is a community of kind, grounded individuals who work together to drive positive change across vital industries. At Cox, employees experience meaningful work, great benefits, work-life balance and a supportive team environment, plus ample opportunities for career growth across our family of businesses.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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