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Empowering people today to build a better future for the next generation.
The Role
Own and optimize website strategy, SEO/AEO, and web performance for assigned brands. Manage CMS updates, CRO and experimentation, technical SEO audits, analytics and reporting, and cross-functional stakeholder collaboration to drive conversions and search visibility.
Summary Generated by Built In
*This position is remote/work from home. You need to reside within the Eastern, Central or Mountain Time zones AND be able to work Eastern Standard hours. If within 25 miles of any of the office locations listed, the role will be hybrid.
The Manager, Digital Marketing / Communications develops and evolves the website, SEO, and web-performance strategy for a subset of the company's brands and products. This role owns the day-to-day strategy and optimization of the assigned web properties-from configuration and content management through conversion rate optimization-and establishes the scalable frameworks, standards, and search-visibility approaches that keep those experiences performing against business objectives.
Operating as an individual contributor and subject matter expert, this role partners closely with Product Marketing, brand and product marketers, agencies, and boundary partners to align web efforts with the broader marketing program. The ideal candidate pairs deep technical fluency in web and search with an analytical mindset, translating performance data into well-reasoned recommendations and influencing cross-functional partners without direct authority.
What You'll Do
Website Strategy & Management
SEO & Search Visibility (AEO)
Web Performance & Analytics
Testing, Optimization & Collaboration
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
Who You Are
Minimum:
Join the Cox family of businesses and make your mark today!
USD 92,300.00 - 153,900.00 per year
Compensation:
Compensation includes a base salary in the range of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
The Manager, Digital Marketing / Communications develops and evolves the website, SEO, and web-performance strategy for a subset of the company's brands and products. This role owns the day-to-day strategy and optimization of the assigned web properties-from configuration and content management through conversion rate optimization-and establishes the scalable frameworks, standards, and search-visibility approaches that keep those experiences performing against business objectives.
Operating as an individual contributor and subject matter expert, this role partners closely with Product Marketing, brand and product marketers, agencies, and boundary partners to align web efforts with the broader marketing program. The ideal candidate pairs deep technical fluency in web and search with an analytical mindset, translating performance data into well-reasoned recommendations and influencing cross-functional partners without direct authority.
What You'll Do
Website Strategy & Management
- Develops and evolves the strategy for a subset of the company's websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
- Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
- Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
- Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
- Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
SEO & Search Visibility (AEO)
- Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
- Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
- Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
- Develops an SEO content calendar aligned with keyword research and seasonal trends.
- Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
Web Performance & Analytics
- Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
- Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
- Establishes performance dashboards that enable in-flight optimization of web experiences.
- Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
- Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
Testing, Optimization & Collaboration
- Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
- Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
- Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
- Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
- Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
- Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
- Proven track record managing website and SEO programs across multiple sites or platforms.
- Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
- Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
- Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
- Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint.
- Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
- Experience with experimentation and personalization platforms (Optimizely or equivalent).
- Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).
- Analytical Thinking (Skilled): interprets web and search data to formulate well-reasoned, data-driven recommendations.
- Business Process Management (Skilled): establishes scalable, repeatable processes and documentation for web operations.
- Consulting (Skilled): provides technical and strategic guidance to cross-functional stakeholders.
- Technology Savvy (Skilled): applies emerging web and search technologies to improve results.
- Focuses on Execution: manages multiple priorities and deadlines with attention to detail and minimal guidance.
- Experience leveraging AI tools and platforms for content optimization, web operations, and search visibility.
- Travel: 5%
Join the Cox family of businesses and make your mark today!
USD 92,300.00 - 153,900.00 per year
Compensation:
Compensation includes a base salary in the range of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Skills Required
- Bachelor's degree in related discipline and 6 years' experience (or alternative combinations listed)
- Demonstrated experience in digital marketing and communications across multiple brands within a large, matrixed enterprise
- Proven track record managing website and SEO programs across multiple sites or platforms
- Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data)
- Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS)
- Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and building dashboards and reporting
- Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint
- Familiarity with emerging search trends including AI overviews and answer-engine optimization (AEO)
- Experience with experimentation and personalization platforms (Optimizely or equivalent)
- Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC)
- Analytical thinking: interpret web and search data to formulate data-driven recommendations
- Business process management: establish scalable, repeatable processes and documentation for web operations
- Consulting: provide technical and strategic guidance to cross-functional stakeholders
- Technology savvy: apply emerging web and search technologies to improve results
- Execution focus: manage multiple priorities and deadlines with attention to detail and minimal guidance
- Experience leveraging AI tools and platforms for content optimization, web operations, and search visibility
- Willingness/ability to travel approximately 5%
- Must currently be authorized to work in the United States for any employer without current or future sponsorship
What the Team is Saying
Belinda
Manager of Network Automation
Tonya
Director of Agile Delivery
Chris
Manager of Engineering Support & Delivery
John Chapman
National Client Sales Director, Cox Automotive
Kib Yahyehyrab
Audit Analysis, Cox Enterprises
Jenny Arias
Marketing & Events Assistant, Cox Farms
Cox Enterprises Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is positioned as robust with multiple medical plan options (PPOs and an HSA‑eligible HDHP), in‑network preventive care at 100%, and expanded mental health and virtual care access. Specialized offerings such as fertility benefits, gender‑affirming care, and wellness programs (e.g., Calm, FitnessOnDemand, Hinge Health) further bolster breadth.
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Retirement Support — The 401(k) program features an enhanced employer contribution for most newer hires—dollar‑for‑dollar matching up to 6% and an automatic 2% contribution after 90 days, with legacy formulas for earlier hire dates. Financial tools and student‑debt support via Candidly deepen long‑term savings support.
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Parental & Family Support — Paid parental leave of eight weeks, adoption assistance (up to $5,000 per adoption), and resources like backup care and childcare discounts are highlighted. Family‑building and caregiving supports (e.g., fertility coverage, Milk Stork, Care.com access) are emphasized across materials.
Cox Enterprises Insights
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The Company
What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Cox Enterprises Teams
Cox Enterprises Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
Typical time on-site:
Flexible
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