Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare’s history!
We’re looking for a Demand Generation Manager to build and execute integrated programs that create pipeline, engage buying groups, and help accelerate opportunities through the funnel. This is a hands-on individual contributor role for a strategic, analytical marketer who can translate growth priorities into coordinated programs across paid media, email, web, and emerging channels. You’ll own demand program strategy and execution, direct our paid media agency, and continuously use performance data to determine what we should test, optimize, and scale. You’ll work closely with Content Strategy, Product Marketing, Events, Marketing Operations, Sales, and agency partners to connect audiences, content, and channels into cohesive buyer experiences that drive measurable business outcomes.
Responsibilities
Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.
Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.
Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.
Own Digital Channel Strategy & PerformanceOwn the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross-channel programs.
Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.
Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.
Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.
Build Integrated CampaignsPartner with Content Strategy to jointly develop campaigns, with you bringing audience, channel, funnel, and performance insights and Content Strategy bringing content strategy, narrative, and format expertise.
Partner with Product Marketing to connect buyer, market and competitive insights to audience and demand strategies, while sharing campaign performance insights that inform future messaging and go-to-market decisions.
Extend Events and other Marketing programs through pre- and post-event digital engagement that maximizes their pipeline impact.
Partner with Marketing Operations to leverage standardized campaign processes, tracking, automation, and AI-enabled workflows that improve execution and scale.
Measure, Experiment & OptimizeOwn campaign and channel performance against pipeline and revenue goals, using funnel and channel-level metrics to continuously optimize investment and execution.
Analyze performance to identify audience, content, channel, and conversion opportunities and turn insights into actionable recommendations.
Develop hypotheses, run experiments and determine where to optimize investment.
Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization, and partner with Marketing Operations to turn successful approaches into scalable workflows.
Requirements
5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.
Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.
Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.
What Success Looks Like
OUR APPROACH TO WORK LOCATION
At Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what’s possible when small, focused teams move fast together — the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space. As we grow, we want every new teammate to feel part of an in-person community from day one.
That’s why we are focusing our U.S. hiring in three cities, where we are investing in offices and building strong local teams:
- Santa Barbara, CA (Our HQ)
- Seattle, WA
- Kansas City, KS/MO
Unless a role’s posting states otherwise, new U.S. roles are based in one of these three cities, and candidates should reside in (or be willing to relocate to) one of these areas. Each location follows an in-person schedule that reflects how our local teams work best; we’ll walk you through what to expect for your specific role and city during the interview process.
Focusing on offices and hiring in a few locations, rather than spreading thin across many cities, lets us invest deeply in each one so every team has real community, mentorship, and momentum in person.
Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetics, protected veteran status, or any other protected status.
Affirmative Action Plan: To review our company’s Affirmative Action Notice, please click here to view our Affirmative Action Notice.
Know Your Rights: To view your rights as an applicant under federal equal employment opportunity laws, please view the official EEOC poster: Know Your Rights: Workplace Discrimination is Illegal.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind. Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to [email protected].
Skills Required
- 5-8 years of B2B demand generation, growth marketing, digital marketing, or related experience
- Experience in healthcare, health tech, or another complex B2B environment
- Experience building integrated demand programs that contribute to pipeline and revenue
- Strong knowledge of paid media and email strategy and performance
- Experience managing agencies or external partners
- Strong analytical skills using funnel and campaign data to diagnose performance and make investment recommendations
- Hands-on experience using AI for campaign development, personalization, analysis, experimentation, or marketing workflows
- Strong cross-functional communication and project management skills
- Ability to independently drive programs from strategy through execution
- Current authorization to work in the United States with proof of full-time, long-term work authorization
- Residence in or willingness to relocate to Santa Barbara, Seattle, or Kansas City
Artera Compensation & Benefits Highlights
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Healthcare Strength — Company materials describe multiple medical, dental, and vision options with $0 in‑network mental‑health visits on many plans. Some listings note a plan with no employee monthly premium and substantial employer contributions toward premiums.
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Parental & Family Support — Paid parental leave for birthing and non‑birthing parents is paired with practical supports like meal delivery and childcare reimbursements during the return‑to‑work period. Fertility assistance is also highlighted for eligible plans.
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Leave & Time Off Breadth — Flexible, non‑accrual PTO is emphasized alongside company holidays, with some sources mentioning sabbaticals and a winter break closure. These elements expand time‑off access beyond standard accrual models.
Artera Insights
What We Do
Artera is a patient communication and engagement platform designed to assist healthcare providers in managing and automating interactions with patients through various channels, including text, email, phone, and voice AI agents. This innovative solution caters to a diverse range of healthcare entities, such as specialty practices, Federally Qualified Health Centers (FQHCs), health systems, and federal agencies, all of which require efficient coordination of patient communication across multiple workflows. Artera's key capabilities significantly enhance patient communication efficiency. The voice AI agents are particularly noteworthy, as they can manage routine patient interactions such as appointment scheduling, intake processes, referrals, payments, and care gap outreach. This automation not only reduces the administrative burden on healthcare staff but also improves the overall patient experience by providing timely and accurate responses. Additionally, the Smart Inbox feature consolidates all patient communications in one accessible location, allowing providers to maintain a complete log of conversation history and context across different practices. Artera's platform supports over 200 million patients and processes more than 2 billion communications annually, showcasing its robust capabilities in the healthcare communication landscape. With integrations into major EHR systems and a commitment to security, as evidenced by its SOC 2 Type 2, HITRUST, HIPAA compliance, and FedRAMP Class D Certification, Artera prioritizes patient data protection. Importantly, patient data is not utilized to train AI models, ensuring privacy and compliance. With over 11 years of experience in healthcare communication and recognition as the top-ranked solution in KLAS for Patient Communications in 2026, Artera stands out as a comprehensive solution for healthcare organizations seeking to enhance patient engagement and streamline communication processes. For more information, visit www.artera.io.
Why Work With Us
At Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what’s possible when small, focused teams move fast together — the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space.
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Artera Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are focusing our U.S. hiring in three cities: Santa Barbara, CA (Our HQ), Seattle, WA, and Kansas City, KS/MO. Each location follows an in-person schedule that reflects how our local teams work best.
