CRM Manager

• Design, launch, and optimize end-to-end CRM journeys (Welcome Promotions, Retention or Reactivation campaigns) across multiple channels;

• Analyze standard CRM metrics and improve them;

• Own and execute a localized CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;

• Define and evolve customer segmentation (behavioral, value-based, lifecycle) to enable highly targeted promotions;

• Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;

• Propose, test, and scale new promotional mechanics, offers, and communication based on data;

• Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;

• Deep dive into key CRM performance metrics;

• Translate data into actionable insights to improve communication strategy and bonus efficiency;

• Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

• 1-2 years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming;

• Strong understanding of player lifecycle, retention mechanics, and bonus systems;

• Experience working with segmentation and player data;

• Analytical mindset with ability to translate data into actionable insights;

• Experience designing promotions, missions, tournaments, or loyalty programs;

• Comfortable working with BI tools, spreadsheets, and reporting.

• Creative, out-of-the-box thinking;

• Strong communication and execution skills;

• Ability to manage multiple priorities;

• Data-driven mindset;

• High ownership: you take responsibility for outcomes, not just tasks.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.