CRM Manager

• Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels;

• Knowledge of core CRM metrics and understanding of how to improve them;

• Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;

• Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions;

• Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;

• Propose, test, and scale new promotional mechanics, offers, and communication based on data;

• Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;

• Deep dive into key CRM performance metrics;

• Translate data into actionable insights to improve communication strategy and bonus efficiency;

• Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

• 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming;

• Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation);

• Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions;

• Proven experience with CRM and performance tracking tools (Tableau or similar);

• Understanding of segmentation strategies (behavioural, value-based, lifecycle);

• Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;

• Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals;

• Upper Intermediate English (spoken and written).

• Creative, out-of-the-box thinking;

• Strong communication and execution skills;

• Ability to manage multiple priorities;

• Data-driven mindset;

• High ownership, you take responsibility for outcomes, not just tasks.

Apply, and let your growth journey begin.