VIP CRM Manager (Latam)

• Execute VIP CRM campaigns across Casino and Sports to support engagement, retention, and player value;

• Assist in planning and delivering monthly CRM calendars aligned with business objectives and key market events;

• Build, launch, and optimise personalised campaigns across Email, SMS, Push Notifications, and In-App messaging;

• Create and maintain player segments based on activity, value, and engagement;

• Monitor campaign performance, analyse results, and suggest improvements based on data and player behaviour;

• Support A/B testing and campaign optimisation initiatives;

• Track and report on key CRM KPIs, including retention, reactivation, churn, NGR, ARPU, campaign ROI, conversion, and engagement metrics;

• Collaborate with VIP Account Management, Customer Support, Product, BI, Design, and Content teams to deliver CRM initiatives;

• Support ongoing improvements to the VIP CRM program by sharing ideas and best practices.

• 1+ year of CRM experience within the iGaming industry;

• Experience supporting or managing CRM campaigns, ideally for VIP or high-value player segments;

• Understanding of CRM principles, player lifecycle, and retention strategies;

• Experience with CRM or marketing automation platforms (e.g. Optimove, Smartico) and reporting tools such as Tableau is an advantage;

• Strong analytical skills and confidence working with campaign data;

• Fluent English; Spanish or Portuguese is a strong advantage.

• Eager to learn, proactive, and open to trying new ideas;

• Adaptable and comfortable supporting different markets and projects;

• Takes ownership of assigned tasks and collaborates effectively with cross-functional teams.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.