As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.
We are on the lookout for a CRM Automation Manager to join our CRM Team.
Role overview
As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.
Responsibilities
- Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
Requirements
- Experience: 2+ years of experience in CRM automation or marketing automation.
- CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
- Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
- Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
- Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.
Benefits
- Remote work opportunity.
- Flexible working schedule.
- Interesting product.
- Learning opportunities.
- Career growth prospects.
Skills Required
- 2+ years of experience in CRM automation or marketing automation
- Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation
- Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar
- Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools
- Ability to collaborate with Product, Analytics, Content, and Design teams to deliver CRM campaigns
Neo Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neo Group and has not been reviewed or approved by Neo Group.
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Wellbeing & Lifestyle Benefits — Feedback suggests on-site meals, gym access, and wellness activities (e.g., Zumba/Padel), plus occasional stipends/refunds and frequent social events enhance day-to-day experience. Office amenities in Malta (e.g., complimentary breakfast and lunch, yoga, wellness refund) are particularly visible.
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Healthcare Strength — Job posts indicate comprehensive/private medical insurance is offered in several locations. Malta roles reference health insurance after probation, signaling baseline coverage even if timing varies.
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Leave & Time Off Breadth — Examples include 20–25 paid vacation days, an extra paid birthday day, and additional “health days” in some markets. These entitlements appear in role-specific ads, with counts differing by location.
Neo Group Insights
What We Do
Neo Group encompasses a portfolio of companies offering B2B services in marketing, technology, data analysis, customer support, HR, and compliance. Headquartered in Malta, our teams are strategically located across Europe, Southeast Asia, and Africa. Our mission at Neo Group is straightforward: to drive profitability and expansion in every market we enter. Yet, beyond financial goals, we prioritize creating an environment where individuals thrive. We aim to expand our presence globally while empowering our team members to reach their fullest potential.
