As a Performance Creative Specialist, you will serve as a strategic partner at the intersection of creative and data. You’ll join Taboola’s global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.
About the Creative Shop
Taboola’s Creative Shop is a global team of strategists, designers, data analysts, copywriters, and video editors who support our most valued clients and internal teams with creative direction and innovation.
Responsibilities
- Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors.
- Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.
- Knowledge Sharing: Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices.
- Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for Taboola’s internal user acquisition efforts.
- Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements).
- This is a full time job
Requirements
- 3–5 years of experience in a performance creative, creative strategy, or ad-creative role within digital advertising.
- Strong understanding of global digital media buying, ad platforms (TikTok, FB, Instagram, YouTube, LinkedIn), landing page performance, and content marketing.
- Demonstrated success in using data and testing frameworks to drive creative decisions.
- Familiarity with user acquisition funnel strategies, especially for in-house growth teams.
- Experience working with or implementing generative AI tools in creative workflows.
- Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment.
- Excellent presentation and communication skills for sharing insights with internal stakeholders and clients.
- Fluent in English – verbal and written communication.
- Working Scope & Engagement: This position is an independent contractor engagement billed against tax invoices (Hesbonit Mas). The regular full-time commitment is based on a standard 42-hour workweek (or ~182 monthly hours across 5 days, scaled down to ~145 monthly hours for a 4-day scope), calculated and paid at an agreed hourly rate upon receipt of monthly time logs and invoices.
Skills Required
- 3-5 years experience in performance creative, creative strategy, or ad-creative role within digital advertising.
- Strong understanding of global digital media buying and ad platforms (TikTok, Facebook, Instagram, YouTube, LinkedIn).
- Experience optimizing landing page performance and content marketing.
- Demonstrated success using data and testing frameworks (A/B testing) to drive creative decisions.
- Familiarity with user acquisition funnel strategies for in-house growth teams.
- Experience working with or implementing generative AI tools in creative workflows.
- Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment.
- Excellent presentation and communication skills for sharing insights with stakeholders and clients.
- Fluent in English (verbal and written).
- Independent contractor engagement billed via tax invoices; ability to commit to standard full-time hours (~42 hours/week or prorated).
What the Team is Saying
Taboola Compensation & Benefits Highlights
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Parental & Family Support — Parental leave includes 26 weeks of paid time for primary caregivers, tenure-based time for secondary caregivers, and a phased return at full pay. Childcare support, adoption assistance, and family-focused events are additionally cited.
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Healthcare Strength — Core coverage spans medical, dental, vision, and mental health, with inclusive options such as gender-affirmation care in the U.S. FSAs and related health programs are also part of the package.
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Leave & Time Off Breadth — Time off is framed as flexible or unlimited PTO in U.S. roles alongside paid parental leave. This breadth of leave is positioned to support work-life balance across teams.
Taboola Insights
What We Do
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Why Work With Us
What sets Taboola apart? Our culture. We combine the massive data scale of a global ad-tech powerhouse with a culture anchored in empathy, non-linear growth, and trust-first flexibility. If you're looking to tackle complex AI challenges alongside brilliant, supportive peers—while being valued as a whole human being—your next chapter starts here.
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Taboola Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Taboola offers flexibility and the ability to work remotely two days a week with three days in-office.
