Job Description
Ready to shape digital video content that brings LEGO® play to young audiences around the world? In this Creative Manager, Digital role, you will guide recurring video productions from early concept through final delivery across themes, formats and creative partners. Your work will combine audience understanding, creative craft and practical production choices to create playful content that feels clear, engaging and true to the brand!
Please note: This is a position based in Billund, Denmark. Our flexible working model, “Best of Both,” allows employees to work 3 days/week in-office and 2 days/week remotely. Relocation support is not offered for this position.
Core Responsibilities
Own the creative direction and content roadmap for a recurring set of digital video productions, including identifying the right solutions for given projects, determining the right approach in terms of creativity, circumstances, and budgets.
Drive creative development across both in-house productions and vendor-led productions, ensuring consistent creative quality and intent across all deliveries.
Work in close collaboration/partnership with a digital producer, who owns project management, approvals, timelines, and budgets.
Lead the creative planning and execution of shoots, including concepting, creative briefs, and on-set creative direction.
Develop and produce high-quality digital content that captivates and engages our younger audience.
Integrate existing materials with fresh ideas to create innovative content.
Confidently manage both proprietary themes and intellectual property themes, presenting ideas to partners.
Coordinate and oversee multiple projects simultaneously within a dynamic and fast-paced environment.
Ability to create strong creative variation within defined frameworks and recurring formats.
Play your part in our team succeeding
Our digital creatives and producers within Our LEGO Agency® build playful content across themes, formats and channels. The team develops repeatable video productions where creativity, craft and clear delivery all matter, so every brick of the story supports meaningful play.
Do you have what it takes?
Solid experience developing ideas for film and bringing them to life.
Comprehensive understanding of the entire filmmaking process, including hands-on experience in shooting and editing.
Navigate a complex organizational ecosystem across marketing teams, producers, and partners—to work collaboratively and move in the same direction.
Broad knowledge of digital communication with an ability to comprehend target audiences and personas, producing resonant and impactful content for younger audiences.
Proven ability to work creatively and systematically within a team setting across a large organization
Strong collaborative skills with the ability to lead projects involving vendors and partners.
Comfortable working in a deeply technical environment.
To apply: Please share in English your CV, motivational letter, and portfolio (maximum upload size per file is 5 MB) or share a link clearly highlighted in the CV.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Solid experience developing ideas for film and bringing them to life.
- Comprehensive understanding of the entire filmmaking process, including hands-on experience in shooting and editing.
- Broad knowledge of digital communication with an ability to comprehend target audiences.
- Strong collaborative skills with the ability to lead projects involving vendors and partners.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
