As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
About the team and what we’ll build together
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Campaign Manager, you’ll work closely with internal and external partners to deliver loyalty marketing campaigns and email marketing for enterprise clients. You’ll ensure the performance, productivity, and efficiency of campaign creation and delivery — and help your clients’ members get the most out of their loyalty experience.
How you will make an impact
Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins
Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development
Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items
Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle
Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations
Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization
Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients
Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work
Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable
Identify process inefficiencies and ways to improve operational workflow
Develop robust campaign and process documentation, including client-specific work instructions
Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs
At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable
As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.
What you need to be successful
Bachelor’s degree required
2+ years of experience in a campaign management, account management, or project management role
Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
Experience with a new client implementation
Strong knowledge of Microsoft Office
Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
Ability to work directly in a client-facing role
Agency experience or corporate in-house agency experience
Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
Six Sigma, Lean, or other process framework
Experience working in workflow management tools such as Workfront or Jira
Knowledge of email template development and journey orchestration fundamentals preferred
Knowledge of SQL fundamentals or other database technologies preferred
Required
Preferred
Skills Required
- Bachelor's degree
- 2 or more years of experience in campaign management, account management, or project management
- Knowledge of email marketing best practices and Salesforce Marketing Cloud
- Experience with a new client implementation
- Strong knowledge of Microsoft Office
- Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
- Strong written and verbal communication skills
- Strong problem-solving skills and exceptional attention to detail
- Ability to work directly in a client-facing role
- Agency or corporate in-house agency experience
- Experience with SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other email service providers
- Six Sigma, Lean, or another process framework
- Experience with Workfront, Jira, or similar workflow management tools
- Knowledge of email template development and journey orchestration fundamentals
- Knowledge of SQL fundamentals or other database technologies
Similar Jobs
What We Do
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.
