Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
The Marketing Operations team is the strategic backbone of our marketing efforts, building the scalable systems and processes that fuel our global growth, managing the marketing technology stack, and enabling seamless campaign execution. We collaborate across the company with sales, systems, and product marketing to drive efficiency and impact.
As Campaign Operations Manager (individual contributor), you will be responsible for the development and delivery of digital marketing campaigns to support go-to-market objectives, including integrated marketing, ABM, lifecycle marketing, and partner channels. You’ll partner closely with cross-functional stakeholders on end-to-end campaign delivery, defining execution strategy, technical requirements, and delivery timelines for numerous initiatives per quarter, and continually surface campaign performance and opportunities for optimization.
- Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
- Administer the day-to-day needs of the marketing automation stack and assist with the integration of additional systems.
- Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
- Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
- Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
- Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.
- 5+ years of experience executing campaigns within a marketing operations function.
- Deep hands-on expertise with Marketo, Salesforce, and marketing database management.
- Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.
- Superior communication skills; highly organized and self-motivated.
- Excellent attention to detail and process-oriented mindset.
- Strong independent project and stakeholder management skills and demonstrated proficiency at handling multiple tasks and projects.
- This is a remote USA and individual contributor role
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role, the compensation range is:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Skills Required
- 5+ years executing campaigns within a marketing operations function
- Hands-on expertise with Marketo
- Hands-on expertise with Salesforce
- Marketing database management experience
- Experience with Pendo
- Experience with Zuddl
- Experience with 6Sense
- Experience with AI automation tools
- Superior communication skills; highly organized and self-motivated
- Excellent attention to detail and process-oriented mindset
- Strong independent project and stakeholder management skills; ability to manage multiple tasks and projects
- Remote USA (must be based in the United States)
- Authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
What the Team is Saying
Motive Compensation & Benefits Highlights
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Healthcare Strength — The package includes medical, dental, and vision coverage along with free mental‑health support through Lyra Health, indicating strong core healthcare provisions. Materials also reference life and disability insurance and tax‑advantaged accounts, reinforcing breadth in health-related support.
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Leave & Time Off Breadth — Generous or unlimited PTO, local holidays, sick leave, and enhanced parental leave are highlighted, pointing to wide coverage across time‑off categories. Employer pages and benefits listings consistently present time away from work as a standout element.
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Wellbeing & Lifestyle Benefits — A remote‑first, flexible work setup with a work‑from‑home stipend and optional in‑office perks (e.g., meals/snacks) supports day‑to‑day wellbeing. The presence of ERGs and development programs adds lifestyle and culture-oriented benefits beyond core insurance.
Motive Insights
What We Do
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit gomotive.com to learn more.
Why Work With Us
We work hard, with humility and we see our efforts rewarded in tangible ways every day. At Motive, you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.
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Motive Offices
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Employees work remotely.
