Are you an educator at heart yearning to make a greater impact? Do you love building relationships and helping others succeed? Are you an advocate for technology solutions that help all learners thrive?
About Us
At Rethink Ed, we believe learning should bring out the best in everyone. As the 2020 CODiE Award Winner for Best Social Learning Program for Students, 2021 Winner for Best Student Learning Capacity-Building Solution, and 2022 Cool Tool EdTech Finalist for Vizzle, we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child. Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.
The Role
The Business Development Representative (BDR) is responsible for driving top-of-funnel pipeline growth by identifying, engaging, and qualifying prospective customers. This role sits at the front line of the sales organization, partnering closely with Account Executives and Marketing to generate high-quality sales opportunities. The BDR will execute targeted outbound campaigns, respond to inbound inquiries, and ensure a consistent flow of qualified meetings that convert into pipeline and revenue.
Key Objectives
Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up
Research and prioritize target accounts and key personas within assigned territories
Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging
Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives
Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools
Partner with Marketing on campaigns, messaging feedback, and lead quality optimization
Consistently meet or exceed activity, meeting, and pipeline generation targets
Qualifications & Key Competencies
1 - 3+ years of experience in a sales, business development, or customer-facing role (EdTech experience a plus)
Strong communication skills with the ability to engage and influence decision-makers
High level of organization, discipline, and activity management
Curiosity and coachability, with a desire to learn and grow within a sales organization
Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
Consistently achieving or exceeding qualified meeting and pipeline targets
High conversion rates from outreach to meeting to qualified opportunity
Strong alignment and collaboration with Account Executives and Marketing
Continuous improvement in messaging, targeting, and outreach effectiveness
Why Join RethinkEd?
Mission-driven organization making a meaningful difference in the lives of students and educators.
Collaborative, growth-oriented culture that values innovation and accountability.
- Comprehensive benefits, including health, dental, vision, retirement plan, and paid time off.
- Remote-first workplace with flexibility and national reach.
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Skills Required
- 1 - 3+ years of experience in a sales, business development, or customer-facing role
- Familiarity with CRM and sales engagement tools (e.g., Salesforce, Gong, Highspot)
- Strong communication skills with the ability to engage and influence decision-makers
- High level of organization, discipline, and activity management
- Curiosity and coachability, with a desire to learn and grow
What the Team is Saying
RethinkFirst Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental health resources, an EAP, and access to RethinkCare for employees plus several family or friends. This breadth indicates a wellbeing‑forward healthcare offering.
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Leave & Time Off Breadth — Generous PTO, paid sick/safe time, and paid holidays are prominently offered, with flexible time‑off structures referenced in multiple places. These policies are positioned to support healthy work/life balance.
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Parental & Family Support — Paid parental leave and family medical leave are included, alongside additional paid leave in some materials. RethinkCare’s caregiver resources further bolster support for families.
RethinkFirst Insights
What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives. Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
