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SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.
The Role
Overview
The Brand Manager is responsible for leading the development and execution of product promotion strategies for bike computers and digital products. This role partners closely with cross-functional teams to drive successful go-to-market plans, ensure brand consistency, and support global marketing initiatives.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
The Brand Manager is responsible for leading the development and execution of product promotion strategies for bike computers and digital products. This role partners closely with cross-functional teams to drive successful go-to-market plans, ensure brand consistency, and support global marketing initiatives.
Responsibilities
- Lead the Go-to-Market process, product marketing plans, and annual marketing plans for bike computers and digital products.
- Collaborate with product, marketing, cross-functional teams, and external agencies to achieve business objectives.
- Ensure quality and consistency in brand creative across all touchpoints.
- Leverage athletes, ambassadors, and events to accomplish product marketing and brand goals.
- Oversee content strategy and production (video, imagery, copy) and partner with teams for digital channel execution.
- Support media buying strategy and implementation.
- Contribute to the Lean Product Development process, including product naming.
- Manage brand budget.
- Identify new marketing strategies and campaigns to promote products.
- Promote a continuous improvement mindset and daily kaizen culture.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree in Marketing, Business, or equivalent experience.
- 10 years of experience in Marketing or a related field.
- 3 years of direct team management or related leadership experience.
- Demonstrated ability to build and execute global brand strategies.
- Exceptional written, oral, and live presentation communication skills.
- Strong organization and time-management skills with the ability to balance multiple projects.
- Proven ability to lead, motivate, and influence cross-functional, global teams.
- Budget planning and analysis experience.
- E-commerce experience a plus
- Knowledge of the global bike industry and cycling culture.
- Proficiency in digital and print marketing.
- Proficient in Microsoft Office.
- Knowledge of Adobe Creative Suite applications.
- Ability to manage spending in line with financial and strategic targets.
- Ability to link market research, data analysis, and marketing campaign effectiveness.
- Ability to travel domestically and internationally up to 40%, including weekends.
- Ability to work weekends and maintain flexible working hours.
- Ability to stand for long periods at events.
- Ability to ride a bike to accomplish objectives.
- Ability to lift at least 50 lbs
- SRAM's team members worldwide contribute to our success through hard work, passion, and commitment. We offer a variety of supportive benefits designed to attract, develop, and engage employees while supporting SRAM's long-term vision.
- For U.S. locations, the salary range is $95,000 USD + up to 20%, based on skills and experience. This position is eligible for an annual corporate bonus based on company and individual performance.
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
SRAM, LLC Compensation & Benefits Highlights
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Healthcare Strength — Healthcare options are described as comprehensive, with multiple medical plan choices (including HSA‑eligible), dental and vision coverage, mental health/EAP access, fertility coverage, and company‑paid life and long‑term disability. Official materials and benefit listings consistently highlight this breadth across U.S. roles.
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Leave & Time Off Breadth — Time off is positioned as generous, starting near three weeks and growing with tenure, alongside paid holidays, sick and wellness days, volunteer time, and an annual year‑end closure. Job postings and benefits pages repeatedly call out these elements.
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Parental & Family Support — Family supports include paid birth‑parent medical leave and paid parental leave for birth or adoption, plus Dependent Care FSA and Milk Stork for traveling parents. Family‑oriented resources and events are also featured in company and third‑party benefits descriptions.
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The Company
What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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SRAM, LLC Teams
Collaboration With Intent
Mobile Software Engineering
We Are ‘SRAMmies’
Software Engineering
About our Teams
SRAM, LLC Offices
OnSite Workspace
Our employees typically work 5 days per week in an office.
Typical time on-site:
Chicago
Chambéry, FR
Colorado Springs
Düsseldorf, DE
Indianapolis
Melbourne, AU
Nijkerk, NL
San Louis Obisbo
Schweinfurt, DE
Spearfish
Vancouver, CA
Waterford, IE
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