Brand Development Manager, LEGO Education (12 months contract)

Job Description

Do you dream of impacting kids lives through Learning Through Play? LEGO Education is changing the way kids learn in the classroom and is introducing a new way for kids to learn Science and other core curriculum subjects. In this exciting role, you will be at the forefront of our Brand expansion and experience the impact we have on students and educators.
 

We do not offer relocation for this position
 

Core Responsibilities

• Develop and maintain brand architecture, brand identity and brand voice & guidelines for the LEGO Education entity, differentiated from the Masterbrand, but aligned with the TLG requirements and processes

• Lead lifestyle photography and video requirements and deliverables that support brand and/or products

• Develop guidelines in collaboration with the legal team for how 3rd parties (e.g., strategic partners, international resellers, sub-sellers, publishers, end customers) can use the LEGO Education brand

• Conduct onboarding trainings for 3rd parties to ensure the brand identity is well understood, recognized and adopted (Resellers)

• Enable all employees to use the brand via onboarding programs, tools and collaboration

• Collaborate with the Product Experience and Global Marketing teams to ensure brand consistency across all touchpoints. Drive product naming and applications process (where relevant), working closely with product marketing, the product team, legal team, TLG brand team, and create usage guidelines

• Manage content repository for internal/external customers, ensure one place for final content/materials.

• Consult & provide case-by-case brand support to various team within the organization

• Champion brand stewardship
   

Play your part in our team succeeding

The LEGO Education Brand team is part of the Global Marketing team within LEGO Education. The responsibilities cover brand building and campaign development for LEGO Education both in the markets, and internally within The LEGO Group. We are a global force of Learning Through Play in formal education, and our mission is to inspire and develop the builders of tomorrow, enabling every student to succeed.
 

Do you have what it takes?

The ideal candidate brings a sound knowledge of brand architecture, hierarchy and visual identity development & implementation, ideally from managing a top tier brand. In addition, you bring:

• Strategic attitude, with strong partner management and collaborative skills

• Ability to understand and articulate the impact of Brand visual identity to the business

• Methodical approach, analytical mentality and solid project management experience

• Experience working with 3rd party resellers to implement brand identity

• Excellent project management skills

• Excellent ability to navigate content management tools and manage partners to the best leverage tools.

• Creative, agency management experience
   

As a person you are collaborative and can influence across various functions as well as you have a proven ability to work in a complex, global and matrix structure. You are highly creative, with an appetite to try new things and push boundaries and bring a good learning agility with well-practiced problem solving and resourcefulness. Finally, you are a skilled relationship builder with the ability to quickly establish trust and credibility within a wide variety of people and backgrounds.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.