Associate GTM Engineer

Posted 16 Minutes Ago
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New York, NY, USA
Hybrid
98K-122K Annually
Junior
HR Tech • Payments • Professional Services • Software
Our mission is to help entrepreneurs and businesses grow with confidence.
The Role
Build and maintain AI-native marketing operations systems, including Salesforce and Customer.io integrations, lead lifecycle workflows, campaign QA agents, inbound qualification and routing agents, data integrity checks, and self-service marketing tools. The role requires programming, API integrations, SQL, CRM administration, marketing operations expertise, and automation. It is an entry point to the GTM Engineering ladder, with responsibility for monitoring system uptime, documenting processes, and automating manual work.
Summary Generated by Built In
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You've spent two or three years making a GTM stack work: Salesforce, a marketing automation platform, the routing and enrichment tools around them. You know where the fragile parts are because you've fixed them before a campaign launch. Now you're done configuring the same thing twice. You've started building with AI, and you've seen that one person with AI resources and a clear problem can ship in a week what used to take a quarter.

You understand marketing, not just the tools marketing uses. You know how a lead becomes an MQL, why attribution breaks, what a campaign needs before it goes live, and why marketers wait on ops for things they should do themselves.

You want to stop being the person who keeps the old system running and become the person who builds the next one. This role is designed for that move.

The Role

As an Associate GTM Engineer, you'll build the AI-native systems that run marketing operations at Justworks, and you'll own the stack those systems sit on. In your first year, that means shipping things like a campaign QA agent that catches broken tracking before launch, an inbound agent behind our website chat and voice bots that qualifies and routes buyers in real time, and self-serve tooling that lets marketers launch campaigns without waiting on ops. You'll work with LLM APIs, MCP, Salesforce and Customer.io APIs, and Snowflake, and every system you build will report its own impact.

You'll report directly to the Director of Revenue Strategy & Operations and work in a pod with Marketing. GTM Engineers will review your code and teach you production standards. We're hiring at the junior end on purpose: we want someone to mentor into one of the strongest GTM engineers in the market. Escalate security or access questions to a GTM Engineer before production.

What You'll Run
  • Marketing technology stack: Own the configuration and integration of Salesforce, Customer.io, and the routing and enrichment tools between them. Keep UTMs, conversion events, and campaign records flowing cleanly.
  • Lead lifecycle: Maintain intake, enrichment, scoring, routing, and suppression. Implement the MQL rules Marketing defines as monitored logic, and replace manual steps with agents where it makes sense.
  • Data integrity: Run audits, deduplication, and field governance. Build automated checks so data problems surface before downstream teams find them.
  • Pipeline operations: Run and monitor the agents and automations that move inbound pipeline, and own their uptime the way a product engineer owns a service.

Admin work here is something you engineer away, not a permanent part of the job. If you've done a task by hand twice, the third time should be automated.

Where This Goes

This role is the entry point to our GTM Engineering ladder. The next step is GTM Engineer: you'll own production applications end to end across the full revenue motion, with promotion based on scope of impact.

QualificationsRequired
  • 2–3 years in Salesforce administration, marketing operations, business systems, or a related technical GTM role.
  • Hands-on Salesforce experience: Flows, validation rules, objects, and campaign structures, and how CRM data drives GTM workflows.
  • Marketing operations fluency: lead lifecycle, MQL and routing logic, campaign setup, UTMs and attribution, and consent.
  • Evidence that you've built something with AI or code: an agent, an integration, an internal tool, or a script that replaced a manual process. Show us; a GitHub link or demo beats a certification.
  • Working ability in Python or JavaScript/TypeScript, plus Git basics. You don't need deep software engineering experience, but you need to read, write, and debug code with AI assistance.
  • SQL fundamentals.
  • Clear written communication. You can document a system so someone else can run it.
Preferred
  • Experience administering Customer.io or a comparable platform (Marketo, HubSpot, Braze, Iterable).
  • Experience with LLM APIs, agent frameworks, or MCP.
  • Experience with routing and enrichment tools (LeanData, Chili Piper, Clay) or workflow tools (n8n, Zapier).
  • Experience with conversational or voice AI products.
  • Salesforce Administrator certification.
How We Work: COGIS
  • Camaraderie: Work together toward a higher purpose. Listen actively and help others.
  • Openness: Share information, consider new possibilities, and stay receptive to feedback.
  • Grit: Commit to the work and see it through.
  • Integrity: Do what you say and say what you'll do.
  • Simplicity: Make things as simple as possible, but no simpler.
The base wage range for this position based in our New York City Office is targeted at $98,000.00 to $122,000.00 per year.  This role is required to work a hybrid schedule including 2 days a week from our office at 55 Water Street, in New York City. 

#LI-BF1
#LI-Hybrid

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. 

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report 

Skills Required

  • 2-3 years of experience in Salesforce administration, marketing operations, business systems, or a related technical GTM role
  • Hands-on Salesforce experience with Flows, validation rules, objects, campaign structures, and CRM-driven GTM workflows
  • Marketing operations fluency, including lead lifecycle, MQL and routing logic, campaign setup, UTMs, attribution, and consent
  • Evidence of building an AI or code-based agent, integration, internal tool, or script that replaced a manual process
  • Working ability in Python or JavaScript/TypeScript
  • Git basics
  • SQL fundamentals
  • Clear written communication and ability to document systems
  • Experience administering Customer.io or a comparable platform such as Marketo, HubSpot, Braze, or Iterable
  • Experience with LLM APIs, agent frameworks, or MCP
  • Experience with routing and enrichment tools such as LeanData, Chili Piper, or Clay, or workflow tools such as n8n or Zapier
  • Experience with conversational or voice AI products
  • Salesforce Administrator certification

What the Team is Saying

Maya Saeed
Diego Baston
Julia D’Amico
Tricia Russo
Kathy Bui
  Mariana Palacios
Olivia Persons
Olivia Persons
Deekshita "DK" Amaravadi
  Jen Fox

Justworks Compensation & Benefits Highlights

  • Healthcare Strength — Health insurance is described as comprehensive, with medical, dental, and vision options from national and regional carriers and, in some cases, fully paid or affordable plans. Certain offerings extend to mental health services, primary care access, and health advocacy, though deductibles vary by plan.
  • Leave & Time Off Breadth — Paid time off and parental leave stand out, with flexible or unlimited PTO and a published 16 weeks of paid parental leave. While PTO usage can depend on team norms, the formal time-off policies are broad.
  • Wellbeing & Lifestyle Benefits — Wellbeing resources are wide-ranging, including Talkspace mental-health services, One Medical, fitness perks, and fertility or family-building support. Supplemental protections like life and disability insurance and HSA/FSA options are available on select plans.

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The Company
HQ: New York, NY
1,165 Employees
Year Founded: 2012

What We Do

Justworks is a cloud-based software platform that takes the busyness out of growing a business and alleviates the unknown. We've combined a simple platform and exceptional 24/7 customer service to help entrepreneurs and businesses grow with confidence by giving them access to corporate-level benefits, automated payroll, HR tools, and compliance support— all in one place.

Why Work With Us

We're building a world in which starting, running, and joining a growing business is an accessible option for all. If you want to work in an entrepreneurial environment, build something meaningful, and have fun while doing it, join us.

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Justworks Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hybrid roles are based in NYC, Mexico City, London, Tampa, or Toronto, and some roles are fully remote.

Typical time on-site: 2 days a week
Company Office Image
HQNew York, NY
MX
London, GB
Company Office Image
Tampa, FL
Toronto, Ontario
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